Nike's 'Unlaced' Exclusively Offers Women's Footwear
References: nike & highsnobiety
Nike launches an all-women's sneaker boutique entitled 'Unlaced' that gives women a retail platform that provides an expansive and inviting range of footwear selections. Nike expresses that Unlaced is there to deliver a global online medium for women, giving them a thoughtful selection of shoes, including a plethora of sizing, styles, and both existing and upcoming collaborations. There will be new sneakers released on Unlaced weekly, starting with the Air Max editions in the newest and exclusive colorways including the Air Max 97, the VaporMax, and Air Max 270s.
Nike also works alongside a variety of creatives and athletes in order to determine the available colors and styles. They will also be featured on the platform through weekly released stories, profiles and photo sets representing sneaker aesthetics, personal tutorials, and culture.
Nike also works alongside a variety of creatives and athletes in order to determine the available colors and styles. They will also be featured on the platform through weekly released stories, profiles and photo sets representing sneaker aesthetics, personal tutorials, and culture.
Trend Themes
1. All-women's Sneaker Boutiques - The trend of exclusive sneaker boutiques for women allows for greater selection and personalization opportunities.
2. Expansive and Inviting Selections - The trend of providing expansive and inviting range of footwear selections allows for customization and individualization.
3. Weekly Releases - The trend of releasing new sneakers weekly creates a sense of exclusivity and urgency for consumers.
Industry Implications
1. Footwear - The footwear industry can benefit from focusing on the needs and desires of women consumers, expanding their offerings and inclusivity.
2. Fashion Retail - The fashion retail industry can more effectively attract and engage women consumers by providing dedicated and personalized spaces for their specific needs.
3. Digital Retail - The digital retail industry can capitalize on the trend of exclusive online platforms that appeal to underrepresented demographics, facilitating connections with global audiences and micro-communities.
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