Princess Di's Designer to Create McDonald's Uniforms
Victoria Tremlin — February 1, 2008 — Fashion
References: catwalkqueen
Bruce Oldfield, favored designer of Princess Diana, is best know for his beautiful gowns and formal wear. However, word on the fashion grape fine is that he is to turn his hands to fast food chain McDonald's. More accurately, the attire of it's staff, in order to glam up their work wear. The collaboration is part of the brands 2008 Marketing Campaign. I wonder if the staff will be serving our sprite in champagne flutes too.
Trend Themes
1. Fast Food Uniform Fashion - Bruce Oldfield's collaboration with McDonald's to revamp their staff attire signals a growing trend towards fashionable fast food uniforms.
2. Celebrity Designer Collabs with Fast Food Chains - Collaborations between high-end fashion designers and fast food chains are creating disruptive innovation opportunities for both industries.
3. Marketing Campaign Fashion Collaborations - Fashion industry collaborations with large-scale marketing campaigns are becoming increasingly popular.
Industry Implications
1. Fast Food Industry - The fast food industry has an opportunity to differentiate themselves and attract customers by investing in fashionable uniforms and promoting designer collaborations.
2. Fashion Industry - The fashion industry can disrupt the traditional boundaries of high-end and low-end fashion, and capitalize on collaborations with disruptive industries such as fast food.
3. Marketing Industry - The marketing industry can take advantage of the intersection of fashion and food industries to create innovative campaigns that engage consumers and generate buzz.
2.5
Score
Popularity
Activity
Freshness
