Roe Caviar is a New Brand of Seasonally Available Caviar
Rebecca Byers — November 10, 2015 — Marketing
Roe Caviar is a new brand of fresh, sustainably farmed sturgeon variety of the delicacy. Produced from sustainably farmed sturgeon, the luxurious caviar products are available in two different sizes and uniquely, are available in only two months of the year.
The ultra-exclusive product from Roe Caviar is only available for purchase in November and December, and offers the indulgence as a yearly experience to be "enjoyed generously."
Roe Caviar's branding is a sleek and sophisticated scheme that uses black and gold against wood to communicate the high standard of quality the brand holds itself to. Roe Caviar can be ordered in a 250-gram size, which comes with a custom wooden gift box, while it is also available for purchase in a 125-gram can.
The ultra-exclusive product from Roe Caviar is only available for purchase in November and December, and offers the indulgence as a yearly experience to be "enjoyed generously."
Roe Caviar's branding is a sleek and sophisticated scheme that uses black and gold against wood to communicate the high standard of quality the brand holds itself to. Roe Caviar can be ordered in a 250-gram size, which comes with a custom wooden gift box, while it is also available for purchase in a 125-gram can.
Trend Themes
1. Seasonal Exclusivity - Opportunity for other luxury brands to offer seasonal exclusive products to create a sense of exclusivity and generate buzz.
2. Sustainable Luxury - Upscale markets can leverage the trend of sustainability and high-quality experiences to create a unique luxury brand and capitalize on the intersection of environmental and luxury values.
3. Customizable Packaging - Companies can use unique and customizable packaging to showcase their product and create a memorable unboxing experience for their customers.
Industry Implications
1. Luxury Food and Beverage - Businesses can explore sustainable alternatives to existing luxury food offerings, creating new foods with high perceived value, exclusivity, and a social-conscious attitude.
2. Eco-luxury - Brands can create ecological luxury products that cater to consumers who associate their values with environmental stewardship and want to live life with the highest standards of quality and a low environmental footprint.
3. Custom Packaging Design - Customizable packaging techniques can be leveraged by businesses of all types to create memorable, branded unboxing experiences, generating customer excitement and loyalty while facilitating word-of-mouth marketing.
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