Coca-Cola Hosted a Memorable #TastetheFeeling Event in Toronto
Rebecca Byers — February 25, 2016 — Marketing
References: shedoesthecity & twitter
This retro-inspired soda event brought to life the iconic imagery of the Coca-Cola brand and highlighted some of their most memorable milestones. Part of the brand's international #TasteTheFeeling campaign, the recent event was hosted in a fermenting cellar located in Toronto's Distillery District.
The immersive event featured models dressed in 1950s-era garb including roller skates serving up refreshments in classic Coke bottles outfitted with red and white striped straws. The event also featured a helium bar, where guests could inhale the substance from balloons, while the outside of the old building featured a projection of a classic Coke bottle and even had a striped straw protruding from its roof. The playful event also featured a performance by the Sam Roberts Band and included a red convertible that attendees could pose up in for a photo.
The immersive event featured models dressed in 1950s-era garb including roller skates serving up refreshments in classic Coke bottles outfitted with red and white striped straws. The event also featured a helium bar, where guests could inhale the substance from balloons, while the outside of the old building featured a projection of a classic Coke bottle and even had a striped straw protruding from its roof. The playful event also featured a performance by the Sam Roberts Band and included a red convertible that attendees could pose up in for a photo.
Trend Themes
1. Retro Brand Events - Other brands can capitalize on nostalgic events that bring to life their most memorable milestones to engage customers on a deeper level.
2. Multi-sensory Experiences - Companies can explore creating immersive events that engage multiple senses, allowing for a more memorable and shareable experience.
3. Helium Bar Trend - The inclusion of a helium bar can offer a unique and playful element to events, standing out from traditional drink options.
Industry Implications
1. Beverage Industry - Beverage companies can create memorable events that connect customers with the history and nostalgia of their brand, resulting in increased brand loyalty and sales.
2. Event Planning Industry - Event planners can incorporate multi-sensory experiences in their events to offer an immersive and memorable experience for attendees.
3. Photography Industry - Photographers can market their services to brands or event planners looking to capture memorable moments and shareable content from immersive brand events.
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