These New Balance Colorways Draw From Budweiser and PBR Packaging
Charlotte Joyce Kidd — September 17, 2015 — Fashion
References: rise45 & highsnobiety
New Balance is on a beer-inspired sneaker kick. After releasing its Real Ale color pack celebrating British beer production, the maker of classic casual shoes has created a new beer-inspired capsule collection based on the beauty of American beer labels.
The beer-inspired shoes come in two models and colorways. The New Balance 997, with its distinctive thick wedge sole, is given a Budweiser makeover. The colorway includes red suede siding and a royal blue mesh upper, with white laces, soles and detailing. The beer-inspired 996 takes its color scheme from Pabst Blue Ribbon -- which is itself no stranger to shoe collaborations, having previously lent its iconic can design to Vans to create the ultimate skater shoes. It has blue, blue-grey and denim elements with brown leather detailing.
The beer-inspired shoes come in two models and colorways. The New Balance 997, with its distinctive thick wedge sole, is given a Budweiser makeover. The colorway includes red suede siding and a royal blue mesh upper, with white laces, soles and detailing. The beer-inspired 996 takes its color scheme from Pabst Blue Ribbon -- which is itself no stranger to shoe collaborations, having previously lent its iconic can design to Vans to create the ultimate skater shoes. It has blue, blue-grey and denim elements with brown leather detailing.
Trend Themes
1. Beer-inspired Footwear - The trend of creating footwear based on beer branding and packaging offers opportunities for collaborations between beer companies and fashion brands.
2. Collaborative Marketing Strategies - The trend of combining beer and footwear branding creates opportunities for collaborative marketing strategies, potentially leading to increased sales and brand awareness.
3. Sneaker Collection Development - The trend of developing sneaker collections based on popular brands opens the opportunity for companies to expand their product lines and tap into different markets.
Industry Implications
1. Fashion Industry - The fashion industry can leverage the trend of creating beer-inspired footwear to develop new collaborations and reach new audiences through fashion.
2. Beverage Industry - The beer industry can capitalize on this trend by collaborating with fashion brands, providing new marketing opportunities and potential sales growth.
3. Marketing Industry - The trend of combining beer and footwear branding creates opportunities for marketing agencies to develop new collaborative strategies and increase brand awareness for both industries.
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