Lush's Wash and Grow Encourages Reusing Bathwater for Plants
Laura McQuarrie — February 6, 2024 — Fashion
References: lush
The limited-edition Wash and Grow bubble bar by Lush is a deeply nourishing bath product that encourages bath water reuse to support thirsty plants. This vegan, plastic-free bubble bar in the shape of a watering can is made with antioxidant-packed spirulina powder to support skin-firming, as well as cleansing and detoxifying charcoal powder and nettle and comfrey root powder. Rather than letting the nutrient-packed bathwater go to waste post-soak, Lush's consumers are invited to do right by the environment and water a plant.
Fragranced with grounding sandalwood and uplifting neroli, this plant-powered, grass-scented bubble bar for nature lovers supports a bathing experience that is as beneficial for whole-body skincare as it is flourishing gardens.
Fragranced with grounding sandalwood and uplifting neroli, this plant-powered, grass-scented bubble bar for nature lovers supports a bathing experience that is as beneficial for whole-body skincare as it is flourishing gardens.
Trend Themes
1. Bathwater Reuse - The limited-edition Wash and Grow bubble bar encourages bath water reuse to support thirsty plants.
2. Vegan Skincare - Lush's Wash and Grow bubble bar is a vegan and plastic-free bath product.
3. Plant-powered Bathing - Lush's Wash and Grow bubble bar is made with nutrient-rich ingredients and fragrances to promote a plant-powered bathing experience.
Industry Implications
1. Cosmetics - Lush's Wash and Grow bubble bar is a unique, plant-powered bath product within the cosmetics industry.
2. Sustainable Living - The trend of bathwater reuse, as promoted by Lush's Wash and Grow bubble bar, aligns with the focus on sustainability within the sustainable living industry.
3. Plant Care - Lush's Wash and Grow bubble bar encourages consumers to support thirsty plants, tapping into the growing interest in plant care within the gardening industry.
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