Crate by Fourth Wave Wines is a Sustainable, Label-Free Wine
Laura McQuarrie — March 1, 2023 — Eco
References: fourthwavewine.au & fabnews.live
The label is often the most distinctive part of a wine bottle and Crate by Fourth Wave Wines sets itself apart with the absence of a label altogether. This first-of-its-kind label-less wine takes a standout approach to sustainably sharing high-quality, barrel-matured wine produced from Australia’s leading red wine regions.
The minimalist wine packaging conveys all necessary information on the capsule area, which does include a scannable QR code. This packaging innovation touches on not only plastic use, but the use of paper labels and their contribution to waste streams as well.
The reverse side of Crate's wine boxes emphasize every thoughtful decision that went into creating the sustainable label-free wine; avoiding the use of paper saves trees, avoiding glue prevents waste and doing away with the label saves energy.
The minimalist wine packaging conveys all necessary information on the capsule area, which does include a scannable QR code. This packaging innovation touches on not only plastic use, but the use of paper labels and their contribution to waste streams as well.
The reverse side of Crate's wine boxes emphasize every thoughtful decision that went into creating the sustainable label-free wine; avoiding the use of paper saves trees, avoiding glue prevents waste and doing away with the label saves energy.
Trend Themes
1. Label-less Packaging - Creating label-less packaging presents a disruptive opportunity to reduce waste and energy use.
2. Minimalist Packaging - Minimalist packaging can communicate necessary information while reducing material waste streams.
3. QR Code Integration - Integrating scannable QR codes into packaging can allow for more sustainable and efficient communication of information.
Industry Implications
1. Beverage Packaging - Innovations in sustainable packaging for the beverage industry can reduce waste and energy use.
2. Wine Production - Innovations in sustainable wine production, such as label-less packaging, can appeal to environmentally conscious consumers.
3. Sustainable Packaging - Developing sustainable packaging solutions across industries can reduce environmental impact and meet consumer demand for more eco-friendly products.
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