Wild Supports Replenishment with Compostable, Plastic-Free Refills
Laura McQuarrie — April 16, 2020 — Eco
References: wearewild & cosmeticsbusiness
Wild is a new brand that makes sustainable, natural deodorant that's not just appealing for being aluminum-free but sold in biodegradable, compostable and refillable packaging—in fact, the brand's eco-friendly packaging is said to compost in six months and biodegrade in 12.
In place of using plastic packaging, Wild favors aluminum tins that have the potential to last for years and be refilled. To support this, Wild offers a subscription service that makes it easy for people to receive a fresh supply of deodorant on an ongoing basis. The natural deodorant itself is offered in a variety of scents to suit different preferences, including Orange Zest, Coconut Dreams, Rose Blush, Mint Fresh and Bergamot Rituals.
Image Credit: Wild
In place of using plastic packaging, Wild favors aluminum tins that have the potential to last for years and be refilled. To support this, Wild offers a subscription service that makes it easy for people to receive a fresh supply of deodorant on an ongoing basis. The natural deodorant itself is offered in a variety of scents to suit different preferences, including Orange Zest, Coconut Dreams, Rose Blush, Mint Fresh and Bergamot Rituals.
Image Credit: Wild
Trend Themes
1. Refillable Packaging - The trend of refillable packaging in the deodorant industry offers opportunities for innovative, sustainable solutions.
2. Compostable Packaging - The rise of compostable packaging for natural deodorants presents a disruptive innovation opportunity in reducing plastic waste.
3. Subscription Services - The growing popularity of subscription services in the deodorant market opens up possibilities for convenient, recurring revenue models.
Industry Implications
1. Personal Care - The personal care industry can capitalize on the refillable and compostable packaging trends to promote sustainability and attract eco-conscious consumers.
2. Packaging - The packaging industry has the potential to innovate and develop new compostable materials and solutions for refillable deodorant packaging.
3. Subscription Services - Subscription service providers can tap into the demand for convenient, ongoing supply of natural deodorants to expand their customer base.
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