Mighty Green's Haircare Products Share the Benefits of Hemp
Laura McQuarrie — August 26, 2019 — Marketing
References: lyonandlyon & packagingoftheworld
Lyon & Lyon worked on the design of a CBD brand that makes everything from snacks and bath soaks to CBD-infused shampoo bars that would set itself apart from others on the market that come across as cold and clinical. Mighty Green can be recognized by its approachable packaging and friendly mascot, Hempy, which takes the form of a nine-point cannabis leaf.
Mighty Green helps to share the uplifting qualities of full-spectrum hemp with products like its infused shampoo bars, which are offered in playful varieties like Blazing Blood Orange & Ginger, Bouquet of Rosiness & Lemon and Everest's Evergreen & Jojoba.
As a CBD brand that's designed to make hemp accessible to consumers, it also offers infused body butter, gummies, snack bars and has the potential to continue expanding its product portfolio.
Mighty Green helps to share the uplifting qualities of full-spectrum hemp with products like its infused shampoo bars, which are offered in playful varieties like Blazing Blood Orange & Ginger, Bouquet of Rosiness & Lemon and Everest's Evergreen & Jojoba.
As a CBD brand that's designed to make hemp accessible to consumers, it also offers infused body butter, gummies, snack bars and has the potential to continue expanding its product portfolio.
Trend Themes
1. Cbd-infused Products - Creating CBD-infused products across various industries opens opportunities for disruptive innovation in the wellness and beauty sector.
2. Unique Packaging - Designing approachable and playful packaging can differentiate brands and create disruptive innovation in the CBD market.
3. Expanding Product Portfolio - Continuous product expansion allows CBD brands like Mighty Green to explore disruptive innovation opportunities in new market segments.
Industry Implications
1. Wellness - The wellness industry can leverage CBD-infused products to offer innovative and holistic solutions to consumers.
2. Beauty - CBD-infused beauty products like shampoo bars present disruptive innovation opportunities by providing unique and beneficial haircare options.
3. Food and Snacks - CBD brands can disrupt the food and snacks market by offering infused products that combine health benefits with a tasty and convenient experience.
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