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Superhero-Inspired Soap

Clean the Sky - Positive Eco Trends & Breakthroughs

This Bath Foam Soap for Kids Turns Bath Time in Play-Time

— July 12, 2015 — Pop Culture
This playful foam soap called Crazy Foam is a nostalgic cleaning product for kids that has been re-invented for today's youth. The bottles of Crazy Foam look like shaving cream cans but are actually bathing aids for kids.

Each can is inspired by a popular comic book character and the foam soap is produced through the superhero or villain's mouth. Crazy Foam used to produce different pop culture characters on its cans of soap that included The Smurfs and Popeye from the 60s, 70s and 80s. Today the brand is still bringing forth pop culture icons but the cans feature modernized versions to please this decade's youth.

Kids will love the characters and foamy texture while parents will be happy that the soap is actually a three-in-one bath product that provides a shampoo, conditioner and body wash.
Trend Themes
1. Pop Culture-inspired Bath Products - Develop and market bath products inspired by modern and nostalgia-inducing pop culture icons to attract young consumers.
2. Multi-purpose Bathing Aids for Kids - Create bathing products for children that offer multiple benefits, such as shampoo, conditioner and body wash, to appeal to busy parents.
3. Playful Cleaning Products for Kids - Design and produce fun and playful cleaning products for children to make chore time more enjoyable.
Industry Implications
1. Personal Care Industry - Incorporate popular culture references in personal care products targeted at kids to increase product interest and sales.
2. Children's Toy Industry - Collaborate with popular culture brands to create playtime products that connect with today's youth.
3. Cleaning Product Industry - Diversify product lines to include kid-friendly cleaning products that make cleaning activities less boring.
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