The Gay Beards Instagram Account is Behind the #Glitterbeards Fad
Allison Norasingh — November 26, 2015 — Social Media
References: instagram & idigitaltimes
Inspired by men's style fads like the popular Lumbersexual look, these #glitterbeards styles remix traditional facial hair. While a full beard is synonymous with masculine attributes, Instagram users The Gay Beards push gender boundaries with their glitter beard creations.
Christmas is on its way, making these facial hair looks a festive statement for the daring man. Men can either cover their whole beard with glitter to make a lasting style impression or can accent it with subtle sparkles that can also be worn on their eyebrows. Social media has embraced this fad with a #glitterbeards hashtag that has gone viral in recent weeks.
While glitter is often associated with feminine accessories, this masculine take on sparkles blurs gender lines and is reflective of the cosmetic industry's recent focus on male-focused skincare and cosmetic lines.
Christmas is on its way, making these facial hair looks a festive statement for the daring man. Men can either cover their whole beard with glitter to make a lasting style impression or can accent it with subtle sparkles that can also be worn on their eyebrows. Social media has embraced this fad with a #glitterbeards hashtag that has gone viral in recent weeks.
While glitter is often associated with feminine accessories, this masculine take on sparkles blurs gender lines and is reflective of the cosmetic industry's recent focus on male-focused skincare and cosmetic lines.
Trend Themes
1. Gender-blurring Cosmetics - The glitter beard trend reflects the cosmetic industry's recent focus on male-focused skincare and cosmetic lines.
2. Masculine Glitter - The glitter beard trend remixes traditional facial hair with a twist of unabashed masculinity.
3. Festive Facial Hair - With Christmas on its way, glittering beards present a daring festive statement for the daring man.
Industry Implications
1. Skincare and Cosmetics - The gender-blurring trend in skincare and cosmetics presents opportunities for companies to launch male-focused lines.
2. Fashion - The masculine glitter trend remixes traditional fashion styles with a bold and fresh statement.
3. Social Media - The viral #glitterbeards hashtag presents opportunities for brands to launch social media campaigns and capitalize on this trend.
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