Jennifer Baer Designed Posters in Light of Social Distancing
Ellen Smith — April 2, 2020 — Art & Design
Traveling the world may seem like a distant dream due to the COVID-19 pandemic, which is why designer Jennifer Baer has re-imagined vintage travel posters to help bring the vacation to consumers' homes.
The ads advocate for social distancing, humorously encouraging consumers to get creative while spending an increased amount of time indoors. The colorful posters boast sayings such as "Surf Your Couch," "Visit Your One Houseplant," "Take a Trip to Your Own Bathroom" and more. Accompanied by vibrant graphics that depict people in the ocean, a women lounging in sunglasses by a beach and someone surrounded by flora, these re-imagined posters offer a playful take on the unfortunate circumstances.
Image Credit: Jennifer Baer, Twitter @jenniferbaer
The ads advocate for social distancing, humorously encouraging consumers to get creative while spending an increased amount of time indoors. The colorful posters boast sayings such as "Surf Your Couch," "Visit Your One Houseplant," "Take a Trip to Your Own Bathroom" and more. Accompanied by vibrant graphics that depict people in the ocean, a women lounging in sunglasses by a beach and someone surrounded by flora, these re-imagined posters offer a playful take on the unfortunate circumstances.
Image Credit: Jennifer Baer, Twitter @jenniferbaer
Trend Themes
1. Re-imagined Vintage Travel Posters - The trend of re-imagining vintage travel posters offers an opportunity for businesses to tap into nostalgia and creativity to engage consumers.
2. Social Distancing Advocacy - The trend of advocating for social distancing in advertising presents an opportunity for businesses to promote responsible behavior while maintaining relevancy.
3. Virtual Travel Experiences - The trend of bringing the vacation experience to consumers' homes through virtual travel offers an opportunity for businesses to create immersive and interactive digital experiences.
Industry Implications
1. Advertising - The advertising industry can leverage the trend of re-imagined vintage travel posters to create engaging campaigns that resonate with consumers.
2. Tourism and Hospitality - The tourism and hospitality industry can embrace the trend of social distancing advocacy to reassure customers about safety measures and promote responsible travel.
3. Technology - The technology industry can capitalize on the trend of virtual travel experiences by developing innovative platforms and tools that provide immersive digital travel experiences.
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