McDonald's Latest Logo-Free Advertisements Have Giant Bites
Ellen Smith — September 29, 2020 — Marketing
References: tbwa-paris & adweek
McDonald's latest logo-free advertisements have giant bites taken out of them, proving a a highly creative and minimal campaign. The goal of all advertisers is to achieve an aesthetic that's recognizable no matter what is put in front of the viewer. Few brands excel at this like McDonald's, who dominates the fast food advertising market.
For its latest example of logo-free advertisements, the brand put photos on billboards with chunks missing from the sides that share a likeness to bite marks. The implication is that someone has taken a bite out of the photograph. As a result, images of half-eaten burgers and fries were seen on posters throughout Paris, France. According to the branding agency behind this campaign, the posters show the "irresistible" of McDonald's menu items.
Image Credit: McDonald's
For its latest example of logo-free advertisements, the brand put photos on billboards with chunks missing from the sides that share a likeness to bite marks. The implication is that someone has taken a bite out of the photograph. As a result, images of half-eaten burgers and fries were seen on posters throughout Paris, France. According to the branding agency behind this campaign, the posters show the "irresistible" of McDonald's menu items.
Image Credit: McDonald's
Trend Themes
1. Logo-free Advertising - Brands can get creative with logo-free advertisements, such as using imagery of half-eaten food to promote products, disrupting traditional advertising norms.
2. Minimalistic Advertising - Minimalistic advertisements with a single, strong visual message are becoming more popular, creating an opportunity for brands to stand out by simplifying their marketing approach.
3. Creative Advertising Aesthetics - Creating an aesthetic that represents a brand consistently, whether through logos, imagery, or text, is becoming increasingly important for marketers aiming to differentiate their products and services.
Industry Implications
1. Fast Food Industry - Brand differentiation and memorability are paramount to standing out in the fast food market, making creative advertising techniques like the minimalist and logo-free approach utilized by the McDonald's campaign an opportunity for the industry.
2. Advertising Industry - The shift towards minimalistic and creative advertising aesthetics creates an opportunity for advertising agencies and professionals to provide innovative solutions to businesses looking to differentiate their brands.
3. Brand Management Industry - The need for consistent branding across all facets of a business is growing, making brand management all the more important as businesses seek to stand out from their competitors with unique and memorable aesthetics.
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