Skechers' Chunky Shoe Offer a Y2K-Inspired Look
Ellen Smith — September 21, 2020 — Fashion
In an attempt to make a name for themselves as a stylish back-to-school alternative, Skechers has released a chunky shoe that's equal part nostalgic and of them times.
Like many other labels, Skechers are releasing designs that are remisicient of the Y2K style, which has been rising in popularity among Gen Zs. To do this, Skechers launched the D'Lites and Energy Holographic in bold colorways and daring silhouettes, making a departure from the function-focused shoes the brand typically produces. The holographic collection uses the iridescent material to create a more nostalgic look. This paired with the shoe's silhouette, which features a chunky, oversized look, makes for a unique back-to-school look that's sure to help one stand out.
Image Credit: Skechers
Like many other labels, Skechers are releasing designs that are remisicient of the Y2K style, which has been rising in popularity among Gen Zs. To do this, Skechers launched the D'Lites and Energy Holographic in bold colorways and daring silhouettes, making a departure from the function-focused shoes the brand typically produces. The holographic collection uses the iridescent material to create a more nostalgic look. This paired with the shoe's silhouette, which features a chunky, oversized look, makes for a unique back-to-school look that's sure to help one stand out.
Image Credit: Skechers
Trend Themes
1. Y2k-inspired Sneakers - Brands can capitalize on the rising popularity of Y2K-inspired style by releasing chunky, bold-colored sneakers with daring silhouettes.
2. Nostalgic Footwear - The use of iridescent materials and chunky, oversized silhouettes in footwear can create a nostalgic look that appeals to Gen Z.
3. Bold Colorways in Shoes - Adding bold colorways to chunky shoes can create a unique and attention-grabbing back-to-school look for fashion-conscious consumers.
Industry Implications
1. Footwear - Footwear brands can capitalize on the Y2K trend by releasing chunky, bold-colored sneakers with daring silhouettes that appeal to Gen Z.
2. Fashion - Fashion brands can incorporate iridescent materials and chunky, oversized silhouettes into their products to create a nostalgic look that resonates with Gen Z consumers.
3. Marketing and Advertising - Marketing and advertising professionals can utilize the Y2K trend and bold colorways to create attention-grabbing campaigns that appeal to fashion-conscious consumers.
2.3
Score
Popularity
Activity
Freshness
