The Ruby Brown Workshops Allow Customers to Create Their Own Perfume
Victoria Beales — May 25, 2016 — Unique
References: rubybrown & enroute.aircanada
Essence Workshop from Ruby Brown affords customers the chance to build their own custom scent from scratch using a combination of essential oils. Brown became interested in the complexities of perfume-making while working as an international fashion model. After training in France, Brown took her perfume-making knowledge to Montreal, where she opened Essence Workshop.
Customers start by identifying a preferred 'perfume profile' from the seven scent families, and then use an array of essential oils to create a unique custom scent to take home. Types of workshops on offer include the 'Made-to-Measure Perfume Workshop,' corporate events, and perfume bars that can be booked for weddings or other large private events. Customers' creations also stay on file with the company so that refills can be ordered after the initial bottle runs dry.
Ruby Brown's 'Perfume of the Month' can also be ordered from its website, along with the brand's selection of scented soy wax candles.
Customers start by identifying a preferred 'perfume profile' from the seven scent families, and then use an array of essential oils to create a unique custom scent to take home. Types of workshops on offer include the 'Made-to-Measure Perfume Workshop,' corporate events, and perfume bars that can be booked for weddings or other large private events. Customers' creations also stay on file with the company so that refills can be ordered after the initial bottle runs dry.
Ruby Brown's 'Perfume of the Month' can also be ordered from its website, along with the brand's selection of scented soy wax candles.
Trend Themes
1. Custom Perfume Workshops - The rise in popularity of custom perfume workshops presents an opportunity for companies to innovate and create unique experiences for customers
2. Essential Oil Blending - The trend toward essential oil blending allows for new and innovative applications of these natural products in personal care and wellness industries
3. Personalized Fragrance Products - As consumers seek more individualized products, personalized fragrance is a trend that is disrupting the beauty industry and creating new opportunities for customization
Industry Implications
1. Beauty - The beauty industry can leverage the trend of custom perfume workshops to provide personalized fragrance products and experiences for customers
2. Wellness - The essential oil blending trend presents opportunities for companies in the wellness industry to create unique and customizable products for their customers
3. Hospitality - Hotels and event venues can tap into the personalized fragrance trend by offering fragrance workshops and bars as an added experience for guests and event attendees
2.7
Score
Popularity
Activity
Freshness
