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Neon Distraction

Vibrant fashion and design to counteract depression

Implications - The recession has put a dark cloud over many consumers, leading to the dampening of spending habits, particularly among frivolous luxuries like high-end fashion and designs. To counteract the impulse to join the frugality of the darkness, designers are launching brighter, mood-lifting creations.
Trend Themes
1. Neon Brights - Bright, bold and colorful neon hues are a fashionable way to lift and counteract feelings of depression brought about by the current times
2. Retro Fashion Revisited - Recent fashion saw a comeback of many styles from various decades, including the 80s/90s, in updated and hip designs that cater to new generations
3. Simplicity and Functionality - Streamlined design solutions mixed with functional elements and everyday use are attractive to consumers who prefer utilitarian fashion and products
Industry Implications
1. Fashion and Apparel - The fashion industry has been influenced by the trend of neon brights and retro-styled outfits, providing a unique opportunity for companies to tap into these trends and create innovative, updated designs
2. Technology - Headphones and gadget accessories with neon accents provide a way to express individuality and fashion through technology, offering opportunities for companies to come up with unique and trendy designs
3. Furniture and Interior Design - The combination of simplicity and functionality in furniture design is a trend that is bringing back classic designs with a modern twist, inspiring new and creative ways for businesses to cater to this trend
4.7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
9 Featured, 37 Examples:
2,045,112 Total Clicks
Date Range:
Jan 09 — Mar 09
Trending:
Hot
Consumer Insight Topics:

Featured Examples

Punk 80s Fashion
Punk 80s Fashion
Black Lace, Neon Pink and Fingerless Gloves at Louis Vuitton Fall 2009 RTW
The Louis Vuitton Fall 2009 Ready-to-Wear show was very French indeed. The show began with eye-catching, see-through black lace shirts… with nothing underneath.  The Paris fashion week show also included… MORE
Neon Men's Fashion
Neon Men's Fashion
'Retro-Rave' in GQ Style is an Excessively Vibrant Color Explosion
The new Spring/Summer 2009 issue of GQ Style Deutschland takes the colorful male fashion trend to the extreme with an overly vibrant editorial by famed photographer Tony Duran. The editorial ‘Retro-Rave’… MORE
Neon Headphones
Neon Headphones
Garish 'Graffiti' Headwear Straight From the Street
These garishly loud neon Aerial7 'Graffiti' headphones are a clever blend between 1980's street fashion and 1990's rave wear. Aerial7 doesn't say whether these headphones are blacklight-reactive, but it'd… MORE
Neon Barbie Fashion
Neon Barbie Fashion
'Acid Reign' Features Agyness Deyn in Vogue UK
British model Agyness Deyn stars in a ‘Barbie on acid’ editorial in the March 2009 issue of Vogue UK. With a platinum blonde 'do, Deyn showcases that just like for men's wear, the women’s spring… MORE
Fabulous Fluorescents
Fabulous Fluorescents
Neon Highlights Everything from Runways to American Idol
Last night on American Idol, Lil Rounds wood judges, not just with her voice, but also with her fabulous neon fashion. "You have great, great prospects on this show," Simon Cowell said of the American… MORE
Head-to-Toe Neon for Men
Head-to-Toe Neon for Men
Caua Reymond Poses in Brights and the Buff for Vogue Brazil
Hunky Brazilian actor Cauã Reymond posed for the cover of the February 2009 issue of RG Vogue, wearing neon green on the cover, and much less inside. I know nothing about this hot dude, so I checked out… MORE
Glowing Magazine Covers
Glowing Magazine Covers
V Mag Brings Neon Back for Recession-Chic Editorial
Magazines have to turn into immensely appealing objects in a time of financial crisis, and V Magazine has responded with a glow-in-the-dark cover for their March issue. The editorial ‘Lights of Spring,’… MORE
Webbed Nest Beds
Webbed Nest Beds
Cole Scego's Neon Orange 'Bird's Nest 'Lounge
Based in rural Missouri, Cole Scego is a self-described multi-discipline designer who creates furniture, fixtures and environmental design. His “Bird’s Nest” lounge, while extremely simple overall,… MORE
Gravity Defying Bookshelves
Gravity Defying Bookshelves
Neon ADDI Billy's Brother Shelf Looks Like It'll Tip
This ingenious bookcase appears to defy gravity in its leaning stance, but the work of ADDI, a Swedish design group, proves that things are never quite what they seem, and that designers continually seek… MORE

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Get Creative With Your Computer