Hightened product research and virtual previews let consumers judge value
Implications - In a down economy, big-ticket expenditures like vacations are viewed through a much more critical lens than when money flows more freely. Personalized experiences that are tailored to a traveler’s interests and interactive virtual previews let consumers assess a vacation’s value before taking the plunge.
Trend Themes
1. Virtual Previews - The trend of providing virtual tours to assess the value of big-ticket expenditure like vacation provides an opportunity for disruptive innovation to those who offer authentic and interactive virtual previews that allow a similar experience to physical tours.
2. Personalized Experiences - The trend of providing a personalized experience through tailored travel packages like "best job in the world" and female-only tours open opportunities for travel companies to disrupt the industry by creating unique and personalized travel experiences.
3. Text-based Tourism - The trend of text-based tourism like keyword-based virtual tourism provides an opportunity for travel companies to leverage artificial intelligence and machine learning to create predictive and adaptive personalized tourist itineraries that can cater to the specific needs and preferences of each traveler.
Industry Implications
1. Travel and Tourism - Travel and tourism industry can leverage these trends to offer innovative services to their clients and redefine the way people experience travel and tourism.
2. Artificial Intelligence - Artificial intelligence can be leveraged to create predictive and adaptive personalized tourist itineraries that can cater to the specific needs and preferences of each traveler, further enhancing the personalized tourism experience trend.
3. Marketing and Advertising - Marketing and advertising companies can leverage the trend of personalized experiences to create targeted and effective advertising campaigns aimed at specific customer segments, further enhancing the personalization trend in the travel industry
6 Featured, 19 Examples:
277,713 Total Clicks
Date Range:
Jan 09 — Mar 09
Trending:
Mild
Consumer Insight Topics:
