Cali Glow In The Dark Denim
Djemal — February 9, 2008 — Art & Design
References: caliroots & highsnobiety
Cali Denim has produced a glow in the dark range that was predicted (albeit in jest) by top Trendhunter Bianca Bartz back in August 2007 in her review: The (Hideous) Return of Shoulder Pads Fashion. And I quote "This decade has been a decade of old-trend-revival. There have been no significant new looks. We've had the return of retro, gone from bell bottoms to skinny jeans in the last decade. We've seen the return of polka dots, bug-eyed sunglasses, cut-off sweat shirts a la Flash Dance and more. What's next, neon and denim?"
And now we have the Patone Pack to add to the stifling choice of denim, in what seems like a never-ending array of unique jeans. This range is a limited edition and will only be available in-store. Not for the introvert this glow in the dark range is an attention finder and seeker, which I hope is in very 'limited' quantity.
And just in case that isn't enough neon for one day, Cali also have matching neon skateboards available too, providing the perfect excuse to wear those super-cool sunglasses regardless of the weather.
And now we have the Patone Pack to add to the stifling choice of denim, in what seems like a never-ending array of unique jeans. This range is a limited edition and will only be available in-store. Not for the introvert this glow in the dark range is an attention finder and seeker, which I hope is in very 'limited' quantity.
And just in case that isn't enough neon for one day, Cali also have matching neon skateboards available too, providing the perfect excuse to wear those super-cool sunglasses regardless of the weather.
Trend Themes
1. Glow-in-the-dark Apparel - Opportunity for brands to create unique, attention-grabbing apparel using glow-in-the-dark technology.
2. Limited Edition Apparel - Opportunity for brands to create limited edition apparel to drive exclusivity and demand.
3. Matching Accessories - Opportunity for brands to create matching accessories to complement their clothing lines.
Industry Implications
1. Fashion Industry - Fashion companies can utilize glow-in-the-dark technology and limited edition runs to differentiate their product and increase demand.
2. Skateboard Industry - Skateboard companies can capitalize on the popularity of neon and glow-in-the-dark trends by offering matching skateboards and accessories.
3. Sportswear Industry - Sportswear companies can use glow-in-the-dark technology for high-visibility apparel, particularly for athletic activities during low-light conditions.
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