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Bendable Eyeliner Packaging

Clean the Sky - Positive Eco Trends & Breakthroughs

The Lancôme GRANDIÔSE Pen Is Pliable in Shape For Precise Application

— August 29, 2016 — Fashion
Lancôme is a Parisian cosmetic brand that aims to make seamless and effortless application much more precise for all artist skill levels with the GRANDIÔSE Bendable Eyeliner packaging. The pen features a fine tip wand for precise line drawing and a handle that can be set at different degrees to suit the user's style of application. The bendable design of the packaging allows consumers to apply eyeliner how it suits them best depending on how they naturally hold the pen.

The GRANDIÔSE Bendable Eyeliner has a pivoting handle that allows users to tilt the brush to 35-degrees, keep it straight or anything in between. The handle then locks into place, allowing consumers to adjust the hold of the eyeliner to suit their grip.
Trend Themes
1. Bendable Packaging - Utilizing flexible packaging designs to enhance precision and customization in product applications.
2. Precise Application Tools - Developing innovative tools that offer precise and customizable application experiences for cosmetics and personal care products.
3. User-centric Design - Emphasizing on designs that adapt to the natural grip and preferences of individual users for enhanced usability and functionality.
Industry Implications
1. Cosmetics - Exploring new packaging solutions and application tools that offer improved precision and customization options for makeup products.
2. Personal Care - Innovating packaging designs and application tools that cater to the unique needs and preferences of consumers in the personal care industry.
3. Product Design - Pushing the boundaries of product design to create packaging and tools that prioritize user comfort, personalization, and ease of use.
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