Morphe's New Brush Pin Lets Consumers Show Off Their Love for the Brand
Katherine Pendrill — September 5, 2016 — Marketing
References: morphebrushes & bustle
The popular cosmetics brand Morphe recently debuted a new Brush Pin that allows consumers to show off their love for the brand. With a growing number of consumers looking for products that help them personalize their favorite garments, this pin is a perfect way for consumers to advertise their love of makeup.
The Morphe Brush Pin is a tiny enamel pin that is designed in the shape of a makeup brush. The pin is branded with the company's name in red and white hues so that fans can easily show off their support for the brand. The new pin joins the brand's existing Morphe Girl pin, which is made up of tiny jewels.
The new Morphe Brush Pin helps the brand expand beyond the cosmetics world by giving consumers an easy way to add a touch of personality to their favorite clothes and accessories.
The Morphe Brush Pin is a tiny enamel pin that is designed in the shape of a makeup brush. The pin is branded with the company's name in red and white hues so that fans can easily show off their support for the brand. The new pin joins the brand's existing Morphe Girl pin, which is made up of tiny jewels.
The new Morphe Brush Pin helps the brand expand beyond the cosmetics world by giving consumers an easy way to add a touch of personality to their favorite clothes and accessories.
Trend Themes
1. Personalized Pins - The growing demand for personalized products opens up opportunities for other cosmetic brands to offer similar pins that showcase their brand.
2. Brand Merchandise - More brands can create unique and branded merchandise to extend the brand's reach beyond cosmetics.
3. Fashion Accessories with Mascots - Cosmetic and other brands can create pins and other fashion accessories with their logos or mascots to make them more recognizable and popular.
Industry Implications
1. Cosmetics - As cosmetic brands continue to expand and create unique merchandise, the cosmetics industry can offer complementary products that appeal to their consumers.
2. Fashion - The fashion industry can collaborate with cosmetic brands to offer complementary pins or other merchandise that reflect their brand or customers' personality.
3. Merchandising - Companies that specialize in merchandising can offer their expertise to cosmetic brands to create unique and personalized pins or swag.
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