The Brand Balmyard Beauty Enhances Skin with Raw Ingredients
Mishal Omar — January 31, 2017 — Fashion
References: balmyardbeauty & refinery29
Balmyard Beauty is an emerging cosmetics brand with a focus on sustainability and using the authentic ingredients from its island origins.
There are five different products in the cosmetics collection, all of which are aimed at improving the appearance of skin. The brand's body oil contains coconut, shea butter and sweet almond oil for moisture, while its inclusion of hibiscus seed oil provides antioxidants to the skin. Its facial oil contains prickly pear seed oil which brightens skin tone, as well as ingredients that offer anti-aging properties. Balmyard Beauty's 'Baby Love Balm' is its most diverse product, offering color to the cheeks and lips with ingredients that are natural and soothing.
Balmyard Beauty's products are able to harness common ingredients in the West Indies in a way that optimizes their functions.
There are five different products in the cosmetics collection, all of which are aimed at improving the appearance of skin. The brand's body oil contains coconut, shea butter and sweet almond oil for moisture, while its inclusion of hibiscus seed oil provides antioxidants to the skin. Its facial oil contains prickly pear seed oil which brightens skin tone, as well as ingredients that offer anti-aging properties. Balmyard Beauty's 'Baby Love Balm' is its most diverse product, offering color to the cheeks and lips with ingredients that are natural and soothing.
Balmyard Beauty's products are able to harness common ingredients in the West Indies in a way that optimizes their functions.
Trend Themes
1. Sustainable Cosmetics - Brands can capitalize on the growing demand for sustainable cosmetics by using authentic and raw ingredients.
2. Natural Skincare - There is an opportunity for brands to develop skincare products that harness the benefits of natural ingredients for improved skin health.
3. Island-inspired Beauty - Creating beauty collections inspired by island origins allows brands to offer unique and exotic ingredients that appeal to consumers.
Industry Implications
1. Cosmetics - There is potential for disruptive innovation in the cosmetics industry by incorporating sustainable and authentic ingredients into product formulations.
2. Skincare - The skincare industry can explore the use of natural ingredients from specific regions to create effective and environmentally-friendly products.
3. Beauty - The beauty industry can tap into the trend of island-inspired beauty to develop innovative collections that showcase unique and culturally significant ingredients.
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