Sephora's Reigning Beauties Collection Channels Disney Characters
Sephora has already released a Disney princess-inspired makeup collection, featuring Aladdin's iconic princess, Jasmine. Now, the designer makeup brand is expanding its Disney line by adding an Ariel-inspired collection, based on the princess from the 1989 film, The Little Mermaid.
The collection isn't available until Fall 2013, but Sephora has released photos and information regarding each Ariel product. One particularly memorable piece is the Ariel Storybook Palette. This is an eyeshadow palette featuring four different colors, each within the iconic Ariel color palette: purple, white and green. The collection also includes a set of six nail polishes, several lip glosses and a beautiful compact mirror inspired by the aquatic designs featured in the original Disney film.
With this new Reigning Beauties Ariel Collection, Sephora has made it possible for everyone to look like a beautiful Disney princess.
The collection isn't available until Fall 2013, but Sephora has released photos and information regarding each Ariel product. One particularly memorable piece is the Ariel Storybook Palette. This is an eyeshadow palette featuring four different colors, each within the iconic Ariel color palette: purple, white and green. The collection also includes a set of six nail polishes, several lip glosses and a beautiful compact mirror inspired by the aquatic designs featured in the original Disney film.
With this new Reigning Beauties Ariel Collection, Sephora has made it possible for everyone to look like a beautiful Disney princess.
Trend Themes
1. Disney-inspired Makeup Collections - The trend of creating makeup collections inspired by Disney princesses provides opportunities for brands to tap into the nostalgic whimsy of consumers and create unique product lines.
2. Character-themed Eyeshadow Palettes - The popularity of eyeshadow palettes inspired by specific characters, like Ariel from The Little Mermaid, allows brands to create limited-edition collections that cater to the interests of devoted fans.
3. Expansion of Collaborations Between Brands - The continuous expansion of collaborations between beauty brands and media franchises, such as Disney, opens up possibilities for new joint ventures and cross-promotional opportunities.
Industry Implications
1. Beauty and Cosmetics - The beauty and cosmetics industry can take advantage of the Disney princess-inspired makeup trend by creating their own themed collections or partnering with existing media franchises to create exclusive products.
2. Film and Entertainment - The film and entertainment industry can explore collaborations with beauty brands to release limited-edition collections inspired by iconic characters, leveraging their existing fan base to drive product sales and brand engagement.
3. Retail and E-commerce - The retail and e-commerce industry can capitalize on the popularity of character-themed makeup collections by featuring these products as exclusive offerings, attracting consumers seeking unique and collectible items.
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