Science Serum's Neck Cream Has Smart Polymers That Respond to the Body
Laura McQuarrie — January 19, 2017 — Life-Stages
References: scienceserum & refinery29
Most neck creams on the market that are designed to firm or lift the skin are formatted with antioxidants, peptides, hyaluronic acid and polymers, but Science Serum's TIGHTNECK Clinical Anti-Aging Neck Serum introduces something new with a "smart polymer" known as a poloxamer.
This poloxamer can be found in what the brand calls its SmartGel, which is designed to respond to the heat of one's body. The neck serum is meant to be applied thickly to the neck and upper chest area and left to sit for about five minutes. During this time, the serum is said to become very thick and tight as it reaches body temperature. After this period, it can be wiped away entirely with a damp cloth.
Aside from its TIGHTNECK product, Science Serum notes that the only other item on the market that features SmartGel is its TIGHTEYE treatment.
This poloxamer can be found in what the brand calls its SmartGel, which is designed to respond to the heat of one's body. The neck serum is meant to be applied thickly to the neck and upper chest area and left to sit for about five minutes. During this time, the serum is said to become very thick and tight as it reaches body temperature. After this period, it can be wiped away entirely with a damp cloth.
Aside from its TIGHTNECK product, Science Serum notes that the only other item on the market that features SmartGel is its TIGHTEYE treatment.
Trend Themes
1. Smart Polymers - The use of smart polymers, like poloxamer, in beauty products presents disruptive innovation opportunities for the skincare industry by enhancing product functionality and user experience.
2. Heat-activated Skincare - The trend of heat-activated skincare products offers disruptive innovation opportunities for the beauty industry by providing unique methods of application and effectiveness.
3. Clinical Anti-aging - The rise of clinical anti-aging products, like Science Serum's TIGHTNECK, presents disruptive innovation opportunities for the cosmetics industry by offering advanced solutions for specific skin concerns.
Industry Implications
1. Skincare - The skincare industry can benefit from the use of smart polymers to develop heat-activated products that deliver enhanced results.
2. Beauty - The beauty industry can capitalize on the trend of heat-activated skincare by creating innovative product formulations and marketing strategies to attract consumers.
3. Cosmetics - The cosmetics industry has the opportunity to disrupt the market by introducing more clinical anti-aging solutions, similar to Science Serum's TIGHTNECK, that target specific skin concerns.
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