Lancome's 'UV Expert' Protects Against Damage from Sunlight and Smartphones
Laura McQuarrie — January 19, 2017 — Lifestyle
References: lancome.jp & vogue.tw
'UV Expert' is the name of an all-new protective skincare product from Lancôme that's exclusively available in Japan. Rather than just being another hybrid makeup-sunscreen product, this innovative new cosmetic is formulated to provide protection from both the sun's UVA and UVB rays, as well as the blue light that's emitted by smartphone and computer screens.
One of the main reasons why consumers have become particularly interested in protecting themselves from HEV light is that new studies suggest that blue light penetrates the skin deeper than either UVA and UVB light. This penetrating light reaches the depths where collagen, hyaluronic acid and elastin can be found—all of which are responsible for keeping skin looking youthful and bright.
To help consumers become more aware of the dangers of HEV light, cosmetic and personal care companies are now highlighting blue light protection in products that consumers are already familiar with for UVA and UVB protection, such as sunscreen and makeup.
One of the main reasons why consumers have become particularly interested in protecting themselves from HEV light is that new studies suggest that blue light penetrates the skin deeper than either UVA and UVB light. This penetrating light reaches the depths where collagen, hyaluronic acid and elastin can be found—all of which are responsible for keeping skin looking youthful and bright.
To help consumers become more aware of the dangers of HEV light, cosmetic and personal care companies are now highlighting blue light protection in products that consumers are already familiar with for UVA and UVB protection, such as sunscreen and makeup.
Trend Themes
1. Blue-light Protection - Opportunity for cosmetic companies to develop skincare products that protect against the harmful effects of blue light from smartphones and computer screens.
2. Collagen Preservation - Potential for skincare companies to create products that focus on preserving collagen, hyaluronic acid, and elastin in the skin, which are affected by blue light penetration.
3. Multi-functional Skincare - Innovation opportunity for the development of cosmetic products that combine sun protection and blue light protection, catering to the growing consumer demand for holistic skincare solutions.
Industry Implications
1. Skincare - Skin care companies can leverage the rising demand for blue light protection and collagen preservation to create new products and expand their market share.
2. Cosmetics - Opportunity for cosmetic companies to incorporate blue light protection into their products and differentiate themselves in the market by offering additional benefits to consumers.
3. Personal Care - Personal care brands can capitalize on the trend by developing skincare products that address the concerns of blue light exposure and appeal to health-conscious consumers.
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