Restaurants and brands are creating story-based dining experiences
Implications - Brands are modernizing the age-old ritual of storytelling during gatherings by curating preset narratives around the dining experiences they offer. These businesses are catering to the growing consumer desire for experiential points of distinction in their purchase decisions, while establishing a clear and intimate connection between customer and brand.
Workshop Question - How can your brand create more immersive and intimate connections with its customers?
Trend Themes
1. Narrative Dining - Restaurants and brands are creating story-based dining experiences.
2. Multi-sensory Restaurants - Restaurants offer immersive dining experiences through multi-sensory technology.
3. Interactive Food Projects - Designers incorporate data and storytelling into food to create an interactive experience.
Industry Implications
1. Hospitality Industry - Hotels and restaurants can adopt immersive dining experiences to attract consumers.
2. Design Industry - Designers can create interactive food projects with 3D projection and virtual reality technology.
3. Food and Beverage Industry - Food and beverage companies can incorporate storytelling to create a unique brand experience.
