The Bottles by 'Standard' Wines Resemble Science Lab Equipment
Laura McQuarrie — November 29, 2017 — Marketing
References: standardwines & hellogiggles
While the majority of wine products are packaged in tall, slim and slender bottles, Standard Wines sets itself apart by packaging its red and white wine products in vessels that resemble pieces of lab equipment. The bottles from Standard Wines are roughly triangular in shape and set a new standard for wine by the glass. While it is common for both tastings and restaurants to provide a certain amount of time for patrons, Standard sets itself apart with its 6.3-ounce bottles.
Standard Wines offers a Chardonnay that boasts notes of green apple, fresh honeysuckle and tart lemon crème, while the Standard Red is said to contain the rich aromas of ripe blackberries, dried violets and bittersweet chocolate.
Although there are many brands that specialize in creating single-serving wine in vials, Standard Wines offers a more satisfying option for wine drinkers who prefer a fuller glass.
Standard Wines offers a Chardonnay that boasts notes of green apple, fresh honeysuckle and tart lemon crème, while the Standard Red is said to contain the rich aromas of ripe blackberries, dried violets and bittersweet chocolate.
Although there are many brands that specialize in creating single-serving wine in vials, Standard Wines offers a more satisfying option for wine drinkers who prefer a fuller glass.
Trend Themes
1. Scientific Wine Packaging - The trend of packaging wine in vessels that resemble science lab equipment creates an opportunity for unique branding and marketing strategies for winemakers.
2. Single-serve Wine Bottles - The trend of offering single-serve wine bottles provides convenience and practicality for wine drinkers, with potential for disruption in the traditional wine packaging industry.
3. Alternative Wine Packaging Shapes - The trend of designing non-traditional and unique wine bottle shapes presents an opportunity for innovative packaging designs that create differentiation in the market.
Industry Implications
1. Wine - Winemakers can take advantage of new packaging trends to differentiate their products in an increasingly competitive market.
2. Hospitality - Restaurants and bars can offer single-serve wine bottles to provide convenience and unique experiences for customers, potentially leading to increased sales.
3. Packaging - The wine packaging industry can explore innovative shapes and designs for wine bottles to create a point of differentiation and capture market share.
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