The principles of minimalism move away from their once-inaccessible nature
Implications - Whereas the design and lifestyle-related principles of minimalism were once implicitly exclusive in nature, brands are slowly infusing the application of this art movement into more accessible forms. Focusing on inclusivity in both demographics and cost, the shift from this once-restrictive movement to one that is more adaptable has two benefits – it offers brands within this specialty a broader consumer base, while adapting to the demands of consumers who are increasingly idolizing perceived luxury over inaccessible glamour in their purchase decisions.
Workshop Question - How can your brand better focus on accessibility in areas where it has avoided doing so in the past?
Trend Themes
1. Accessible Minimalism - The shift from once-restrictive movement to one that is more adaptable offers brands within this specialty a broader consumer base.
2. Direct-to-consumer Approach - Brands aiming to produce high-quality, minimalist and luxury analog watches utilize direct-to-consumer approach that eliminates the middleman.
3. Anti-gorgeous Design - Homeware hotels focusing on subtle details rather than bold and lavish ornamentation can project a sense of serenity of body and soul.
Industry Implications
1. Fashion - Stylist-designed hair accessories that cater to diverse aesthetics and vintage trends provide an opportunity for fashion experts to invest in niche markets.
2. Real Estate - Innovative, mobile and minimalist wooden homes that offer sumptuous design, practicality and flexible living arrangements provide an opportunity for real estate agent to expand their client base.
3. Hospitality - Minimalist hotels that focus on affordable, subtle and serene design principle can provide an opportunity for hotel entrepreneurs to cater to the needs of everyday travelers.
5 Featured, 45 Examples:
190,210 Total Clicks
Date Range:
Sep 17 — Jan 18
Trending:
Warm
Consumer Insight Topics:
