Meat products prioritize nitrate reduction as a marketing tool
Implications - Added nitrates tend to be commonplace in the manufacturing process of various cured meats, which is why brands are now specifically setting themselves apart by going nitrate-free. Aside from the clear health benefits of reduced additives in the processing of these foods, this shift offers a clear point of distinction that can easily be used as a selling point — targeted most specifically at the more reluctant, health-conscious consumer.
Workshop Question - How can your brand rid itself from industry traditions or norms that could be holding it back?
Trend Themes
1. Nitrate-free - Brands are now specifically setting themselves apart by going nitrate-free.
2. Natural, Paleo-friendly and Antibiotic-free Meat Products - A growing number of consumers are looking for products that are healthier alternatives to their favored foods rather than avoid them altogether.
3. Protein-focused Meat Snacks - Consumers seek out ways to stave off hunger and avoid carbs through meat snacks.
Industry Implications
1. Food Industry - Manufacturers involved in food processing and packaging can take a cue from nitrate-free and clean-label values.
2. Health & Wellness Industry - Brands and companies focused on offering clean, healthy products to consumers.
3. E-commerce Industry - Increased demand for high-protein meat snacks is creating a new opportunity for an e-commerce trade with a range of delivery services.
