Nécessaire Shares a Simple, Thoughtful Trio of Body Care Products
Laura McQuarrie — November 19, 2018 — Fashion
References: necessaire & allure
'Nécessaire' is the name of a new brand from Into the Gloss co-founder Nick Axelrod and Estée Lauder veteran Randi Christiansen that was intentionally made to offer clean body care products, which are often treated as an afterthought.
Nécessaire's luxurious, minimalist products set themselves apart as "active, clean, and pH-optimized beauty products for everyone" and take the form of The Body Lotion, The Body Wash and The Sex Gel. The thoughtfully formulated body care products in this do-it-all trio can be purchased together as part of a starter kit or separately as needed.
While the clean body care products eschew the use of sulfates, parabens, phthalates and synthetic dyes, the formulas are packed with naturally derived ingredients, nourishing oils and vitamins. All of the products are available in fragrance-free versions, although The Body Wash is offered in aromatic sandalwood or eucalyptus varieties.
Nécessaire's luxurious, minimalist products set themselves apart as "active, clean, and pH-optimized beauty products for everyone" and take the form of The Body Lotion, The Body Wash and The Sex Gel. The thoughtfully formulated body care products in this do-it-all trio can be purchased together as part of a starter kit or separately as needed.
While the clean body care products eschew the use of sulfates, parabens, phthalates and synthetic dyes, the formulas are packed with naturally derived ingredients, nourishing oils and vitamins. All of the products are available in fragrance-free versions, although The Body Wash is offered in aromatic sandalwood or eucalyptus varieties.
Trend Themes
1. Luxurious Minimalist Skincare - The trend of luxurious minimalist skincare is an opportunity for companies to develop clean, high-quality products that prioritize simplicity and effectiveness.
2. Clean Beauty - The clean beauty trend creates opportunities for companies to create body care products that are free from harmful ingredients and packed with natural, nourishing components.
3. Personalized Starter Kits - The rise of personalized starter kits in the body care industry provides a disruptive innovation opportunity to offer curated sets of products tailored to individual needs and preferences.
Industry Implications
1. Beauty and Personal Care - The beauty and personal care industry can tap into the trend of luxurious minimalist skincare by creating high-end, clean products that prioritize simplicity.
2. Natural and Organic Products - The natural and organic products industry can benefit from the clean beauty trend by offering body care products that are free from harmful chemicals and utilize nourishing, naturally derived ingredients.
3. E-commerce and Subscription Boxes - The e-commerce and subscription box industry can seize the opportunity of personalized starter kits by offering curated sets of body care products that cater to individual preferences and needs.
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