Gucci Teams Up With Superplastic to Launch SUPERGUCCI NFTs
Niko Pajkovic — January 18, 2022 — Business
Italian luxury fashion label Gucci has partnered with Superplastic -- a brand known for its animated celebs -- to launch a new NFT collection dubbed SUPERGUCCI. The new collaboration sees Gucci finally opting to expand into the metaverse and the burgeoning world of NFTs, where it will join its major competitors such as Balenciaga and JW Anderson.
According to the company, SUPERGUCCI is set to arrive in three installments, with the first consisting of ten exclusive NFT pieces. Interestingly, each NFT artwork will be accompanied by a unique ceramic sculpture, several of which were teased by Gucci this week. Based on the early sneak preview, it appears the artworks will leverage Gucci's signature design motifs while implementing elements typical to Superplastic artists, Guggimon and Janky.
Image Credit: Gucci
According to the company, SUPERGUCCI is set to arrive in three installments, with the first consisting of ten exclusive NFT pieces. Interestingly, each NFT artwork will be accompanied by a unique ceramic sculpture, several of which were teased by Gucci this week. Based on the early sneak preview, it appears the artworks will leverage Gucci's signature design motifs while implementing elements typical to Superplastic artists, Guggimon and Janky.
Image Credit: Gucci
Trend Themes
1. Luxury Fashion Nfts - Fashion brands are exploring the potential of NFTs and developing exclusive digital collectibles to increase engagement with their audience.
2. Expanding Into Metaverse - Luxury fashion brands are entering the metaverse to explore new marketing channels and engage with a younger audience.
3. Unique Collectibles - Luxury brands are partnering with artists and designers to create unique NFTs that come with physical sculptures to attract collectors from both the digital and physical world.
Industry Implications
1. Fashion Industry - Fashion brands can create digital pieces to increase audience engagement and entice consumers to purchase exclusive items.
2. Art and Collectibles Industry - NFTs provide a new way to sell unique physical pieces that come with digital ownership and authentication.
3. Marketing Industry - Brands can explore new marketing channels by expanding into the metaverse and create innovative digital experiences for consumers.
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