Good (Skin) Days is the First-Ever Brand from Soko Glam Labs
Laura McQuarrie — June 27, 2020 — Fashion
References: sokoglam & thezoereport
Soko Glam, the online marketplace specializing in Korean beauty products, is introducing Good (Skin) Days as a new line of budget-friendly skincare with high-performance formulas. The basics from Good (Skin) Days have the potential to replace one's entire bathroom shelf of products with affordable options like A New Leaf Cream Cleanser, the Prime Time Cleansing Toner and the On The Bright Side Moisturizer. Products like C's The Day Serum—a potent Vitamin C serum—were created by asking questions like: "What if a Vitamin C serum contained an optimal percentage of pure Ascorbic Acid but didn't need to be refrigerated? What if the formula was super hydrating but not sticky?"
The innovative skincare line is launching alongside Soko Glam's new charity arm, Good Days for All, which will support two to three charities yearly, chosen by the Soko Glam community.
Image Credit: Soko Glam
The innovative skincare line is launching alongside Soko Glam's new charity arm, Good Days for All, which will support two to three charities yearly, chosen by the Soko Glam community.
Image Credit: Soko Glam
Trend Themes
1. Budget-friendly Skincare - Opportunity for brands to create affordable skincare products with high-performance formulas.
2. Product Consolidation - Potential to replace multiple skincare products with a few multi-purpose options.
3. Charitable Partnerships - Collaboration opportunities for skincare brands to support charities and engage with their community.
Industry Implications
1. Beauty and Personal Care - Innovative brands can disrupt the beauty industry by offering budget-friendly, high-performance skincare products.
2. E-commerce - Opportunity for online retailers to capture the market demand for budget-friendly and multi-purpose skincare products.
3. Nonprofit and Philanthropy - Partnership opportunities for charities and skincare brands to work together in supporting social causes.
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