The Latest Urban Hydration Products Prioritize Treating Oneself
Michael Hemsworth — December 3, 2021 — Marketing
References: urbanhydration & drugstorenews
These new Urban Hydration products are being launched by the Black-owned brand as a range of high-quality yet accessible cosmetics for consumers seeking out a way to partake in some self-care this season.
The range includes bath and body products that come in Vanilla, Mango & Lime and Peach & Papaya scents to provide a burst of fragrance that will invigorate the senses. The products include a body lotion, sugar scrub, hand cream, body wash and everything oil to help maximize the number of ways the cosmetics can be used.
Founder Psych Terry spoke on the new Urban Hydration products saying, "We are super excited to be launching this range of affordable but high-quality bath & body products utilizing our knowledge of dry skin as well as the innovation and technology from our best-selling skincare collection. Our goal was to create a range of products that elevates that intimate moment and calming feeling that we all experience whenever we enjoy a soothing bath, while also packing each product with potent plant-derived ingredients that repair everything from extremely dry skin to skin irritation and bacne.”
The range includes bath and body products that come in Vanilla, Mango & Lime and Peach & Papaya scents to provide a burst of fragrance that will invigorate the senses. The products include a body lotion, sugar scrub, hand cream, body wash and everything oil to help maximize the number of ways the cosmetics can be used.
Founder Psych Terry spoke on the new Urban Hydration products saying, "We are super excited to be launching this range of affordable but high-quality bath & body products utilizing our knowledge of dry skin as well as the innovation and technology from our best-selling skincare collection. Our goal was to create a range of products that elevates that intimate moment and calming feeling that we all experience whenever we enjoy a soothing bath, while also packing each product with potent plant-derived ingredients that repair everything from extremely dry skin to skin irritation and bacne.”
Trend Themes
1. Accessible Self-care Products - There is a growing trend towards producing high-quality yet affordable self-care products that cater to a wide range of consumers.
2. Plant-based Ingredients - There is a trend towards using potent plant-derived ingredients that provide healing and soothing benefits for the skin.
3. Multifunctional Cosmetics - The trend is towards creating products that offer multiple benefits and can be used in a variety of ways for maximum convenience.
Industry Implications
1. Beauty Industry - There is an opportunity for the beauty industry to tap into the growing demand for affordable yet high-quality self-care products that cater to a diverse range of consumers.
2. Natural and Organic Industry - There is an opportunity for the natural and organic industry to leverage the trend towards using plant-based ingredients to create healing and soothing self-care products.
3. Wellness Industry - There is an opportunity for the wellness industry to capitalize on the trend towards multifunctional cosmetics that provide a range of benefits to consumers seeking convenience and ease of use.
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