Cantu Raw Blends Includes Four Formulas with Butters and Oils
Michael Hemsworth — February 20, 2021 — Marketing
References: cantubeauty & drugstorenews
The new Cantu Raw Blends moisturizer range is a lineup of products targeted towards consumers who are on the hunt for naturally sourced cosmetics that are as functional as they are skin nourishing.
The products are achieved with a range of butters and oils, and come in four options to choose from including Cocoa Butter, Mango Butter, Tea Tree Oil and Hemp Seed Oil. The products are all formulated for use on the skin as well as the hair to make them a versatile addition to a consumer's cosmetic roster.
The Cantu Raw Blends moisturizer range is focused on a pure formula that is all-natural, free from GMOs and does not contain any additives. The products are available for purchase at Walmart either in-store or online for $5.97 each.
The products are achieved with a range of butters and oils, and come in four options to choose from including Cocoa Butter, Mango Butter, Tea Tree Oil and Hemp Seed Oil. The products are all formulated for use on the skin as well as the hair to make them a versatile addition to a consumer's cosmetic roster.
The Cantu Raw Blends moisturizer range is focused on a pure formula that is all-natural, free from GMOs and does not contain any additives. The products are available for purchase at Walmart either in-store or online for $5.97 each.
Trend Themes
1. All-natural Cosmetics - The trend towards natural ingredients presents opportunities for cosmetic companies to develop all-natural product lines that cater to the growing demand for clean beauty.
2. Multi-purpose Beauty Products - The versatility of the Cantu Raw Blends moisturizer range highlights a trend towards multi-purpose beauty products that appeal to consumers who want to simplify their routines and save money.
3. Affordable Natural Beauty - The Cantu Raw Blends moisturizer range offers affordable all-natural beauty products, reflecting a trend towards accessible clean beauty options for consumers of all budgets.
Industry Implications
1. Cosmetics - Cosmetics companies can take advantage of the trend towards all-natural beauty by incorporating natural ingredients into their formulations and marketing them as clean and sustainable.
2. Retail - The popularity of all-natural beauty products presents opportunities for retailers to stock and promote clean beauty lines, which can attract consumers who are conscious of their health and the environment.
3. E-commerce - The availability of the Cantu Raw Blends moisturizer range online reflects a trend towards e-commerce in the beauty industry, which allows for greater accessibility and convenience for customers to purchase products from the comfort of their homes.
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