Buttah Skin Was Founded by Dorion Renaud for Melanin-Rich Skin
Grace Mahas — July 27, 2020 — Pop Culture
References: buttahskin
Buttah Skin was founded by the beloved model, actor, and recording artist Dorion Renaud. The Black-owned company offers a range of skincare formulated to meet the complexion skin challenges that those with melanin-rich skin face including dryness, discoloration, oiliness, and blemishes. The clinically-validated product line features products made with organic ingredients combined with hi-tech formulations to help achieve flawless skin.
According to a third-party study conducted with Buttah Skin, a test group with mixed ethnicities with melanin-rich skin ranging from 30 to 55 years old who used the Buttah Skin transforming kit for four weeks found that all participants show improvement of skin brightness and luminosity. Results included more a more glowing complexion, an improvement in skin tone, and more hydrated skin, among others.
Image Credit: Buttah Skin
According to a third-party study conducted with Buttah Skin, a test group with mixed ethnicities with melanin-rich skin ranging from 30 to 55 years old who used the Buttah Skin transforming kit for four weeks found that all participants show improvement of skin brightness and luminosity. Results included more a more glowing complexion, an improvement in skin tone, and more hydrated skin, among others.
Image Credit: Buttah Skin
Trend Themes
1. Inclusive Skincare - Opportunity for creating skincare lines that cater to traditionally underrepresented and underserved groups such as those with melanin-rich skin.
2. Organic Ingredients with Hi-tech Formulations - Opportunity for combining natural, organic ingredients with technology to create skincare products with clinically-proven results.
3. Clinically-validated Skincare - Opportunity for creating and marketing clinically-validated skincare lines that target specific skin challenges faced by a particular group, such as those with melanin-rich skin.
Industry Implications
1. Skincare Industry - The skincare industry has the opportunity to expand their customer base by creating inclusive skincare lines that cater to traditionally underrepresented groups such as those with melanin-rich skin.
2. Organic Skincare Industry - The organic skincare industry has the opportunity to incorporate technology into their products and formulations to create clinically-proven results for skin concerns faced by a particular group, such as those with melanin-rich skin.
3. Personal Care Industry - The personal care industry has the opportunity to create and market clinically-validated skincare lines that target specific skin challenges faced by traditionally underrepresented and underserved groups such as those with melanin-rich skin, catering to a more diverse customer base.
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