The Barbers Packaging Features Impeccably Sculpted Facial Hair
Amelia Roblin — March 6, 2013 — Fashion
References: soerentibor & packagingoftheworld
The Barbers packaging leaves little question about the purpose of the contents of each container, for the lids of the three flasks have been capped with rather elaborate mustaches. The line of the "Finest Gentleman's Care" grooming products is intended to appeal to the refined and generally older gent.
Glossy ebony-labeled bottles display clean type with dapper details such as the undone bow-tie watermark. Despite the inclusion of a bit of color in the glass, Soerentibor's overall brand identity design is dark, elegant and classic. In The Barbers packaging, the incorporation of extravagantly sculpted whiskers of the upper lip introduce a panache that would draw the interest of men with a sense of humor and an exuberant personal style.
Glossy ebony-labeled bottles display clean type with dapper details such as the undone bow-tie watermark. Despite the inclusion of a bit of color in the glass, Soerentibor's overall brand identity design is dark, elegant and classic. In The Barbers packaging, the incorporation of extravagantly sculpted whiskers of the upper lip introduce a panache that would draw the interest of men with a sense of humor and an exuberant personal style.
Trend Themes
1. Facial Hair Packaging - The trend of incorporating mustache or facial hair designs in product packaging is on the rise, presenting opportunities for brands to appeal to younger and trendy consumers.
2. Humorous Grooming Products - There is a growing trend towards incorporating humor and personality in men's grooming products, with packaging designs like The Barbers' mustache-topped bottles and quirky product names presenting opportunities for disruptive innovation.
3. Modernizing Traditional Products - Modernizing traditional grooming products with updated packaging designs and marketing strategies can appeal to a wider range of consumers, as seen with The Barbers' use of sleek, dark packaging with a playful twist.
Industry Implications
1. Men's Grooming - The men's grooming industry can capitalize on the trend towards incorporating humor and personality in product designs and marketing strategies to target younger and trendier consumers.
2. Packaging Design - The trend towards incorporating facial hair designs in packaging presents opportunities for innovative and eye-catching packaging designs, appealing to consumers' sense of humor and personal style.
3. Marketing and Advertising - The success of humorous and personality-driven marketing strategies, such as The Barbers' product names and packaging designs, presents opportunities for other companies to modernize traditional products in a unique and appealing way to capture consumers' attention.
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