The Gillette MagmaCore Extreme is a Spoof on an Unrealistic Razor
Peter Vallas — January 23, 2011 — Marketing
References: marketingmagazine
Gillette has taken an interesting approach in its new advertising campaign for the U.K. The Gillette MagmaCore Extreme is a fictional razor invented to help promote the Gillette Fusion Pro Glide razor.
At first glance, the commercial appears overly macho. A man is at the center of the Earth making the blades for the 80-blade Gillette MagmaCore Extreme razor. Then the claims start to get overly ridiculous: One hilarious part states that each blade was made thinner than an atom.
Although it is definitely not real, we can imagine this razor would deliver a painful shave.
At first glance, the commercial appears overly macho. A man is at the center of the Earth making the blades for the 80-blade Gillette MagmaCore Extreme razor. Then the claims start to get overly ridiculous: One hilarious part states that each blade was made thinner than an atom.
Although it is definitely not real, we can imagine this razor would deliver a painful shave.
Trend Themes
1. Satirical Advertising - Opportunity to create humor-driven campaigns that poke fun at and exaggerate the features of products within an industry
2. Fictional Product Promotion - Opportunity to promote real products using a made-up product or concept that highlights its benefits in a unique and memorable way
3. Exaggerated Claims Marketing - Opportunity to make exaggerated claims about a product or service as a way to grab attention and differentiate from competitors
Industry Implications
1. Personal Grooming - Opportunity to use satirical advertising and fictional product promotion to promote new products and differentiate from competitors
2. Consumer Goods - Opportunity to use exaggerated claims marketing to capture consumers' attention and increase sales of established products in highly competitive industries
3. Entertainment - Opportunity to use humor-driven campaigns and exaggerated claims marketing to promote movies, TV shows, and other forms of entertainment to attract and engage audiences
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