‘Bootie Babe’ Varnishes are Voluptuous
Courtney Scharf — May 17, 2012 — Fashion
References: bootiebabe & polishinfatuated.blogspot
If you like nail polish and you cannot lie, and your other brothers can’t deny, these voluptuous ‘Bootie Babe’ varnishes are for you.
Available in a sea of shades, the nail polishes come in a distinctly anatomy-inspired shape which (no doubt) inspired the company name. Essentially appearing like a colorful, filled-out pair of shorts, these are a serious injection of sass to the often ladylike nail industry. With names like ‘Brink of Pink,’ ‘Purp Slurp’ and ‘Pinky Dinky,’ these cosmetics are clearly trying to make a statement. ‘Bootie Babe,’ the company behind the polish, carries an accompanying and appropriate fun-loving branding style. Though the nail varnishes are the most heavily covered product sold, the brand’s website also touts tongue-in-cheek perfumes and backpacks as well.
Wild without being offensive, these nail polishes are sold in cleverly provocative packaging which sets the brand far apart from the rest of the nail market. ‘Bootie Babe’ varnishes, love them or hate them, are stir-causing products.
Available in a sea of shades, the nail polishes come in a distinctly anatomy-inspired shape which (no doubt) inspired the company name. Essentially appearing like a colorful, filled-out pair of shorts, these are a serious injection of sass to the often ladylike nail industry. With names like ‘Brink of Pink,’ ‘Purp Slurp’ and ‘Pinky Dinky,’ these cosmetics are clearly trying to make a statement. ‘Bootie Babe,’ the company behind the polish, carries an accompanying and appropriate fun-loving branding style. Though the nail varnishes are the most heavily covered product sold, the brand’s website also touts tongue-in-cheek perfumes and backpacks as well.
Wild without being offensive, these nail polishes are sold in cleverly provocative packaging which sets the brand far apart from the rest of the nail market. ‘Bootie Babe’ varnishes, love them or hate them, are stir-causing products.
Trend Themes
1. Anatomy-inspired Packaging - The success of 'Bootie Babe' varnishes shows the potential for other industries to create bold and provocative packaging inspired by anatomy.
2. Sass Injection in Cosmetics - The popularity of 'Bootie Babe' varnishes reflects a growing demand for sassy and rebellious cosmetics, presenting an opportunity for brands to introduce bold and playful products to the market.
3. Tongue-in-cheek Branding - The success of 'Bootie Babe' demonstrates the potential for brands across various industries to adopt a fun-loving and tongue-in-cheek branding style to attract younger, trend-conscious consumers.
Industry Implications
1. Nail Industry - The success of 'Bootie Babe' varnishes highlights the potential for disruptive innovation in the nail industry through bold packaging and unconventional product marketing strategies.
2. Cosmetics Industry - The demand for rebellious and sassy cosmetics, as exemplified by 'Bootie Babe' varnishes, creates an opportunity for brands to introduce unconventional and attention-grabbing cosmetic products.
3. Fashion Accessories Industry - 'Bootie Babe', with its playful and provocative branding, showcases the potential for disruptive innovation in the fashion accessories industry, where brands can create bold and unconventional products to stand out in the competitive market.
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