The Metal Gear Rising Game for Playstation Will Help Relax You
Jonathon Brown — March 3, 2013 — Tech
References: sony & adsoftheworld
The Metal Gear Rising game for Playstation is now available and, according to this ad, will help you get through even the toughest days.
This ad is meant to present the Metal Gear Rising game for Playstation as a form of escapism. The commercial shows a man who is having a really rough morning as he gets ready for work. First he cuts himself shaving, snaps his shoelace when tying his shoes and then burns his hand on the stove. Before you know it his eyes are turning into red lasers and he starts screaming. A close up on his face reveals he is turning into a Metal Gear Rising character.
The commercial's tag line reads "Bad days don't stand a chance."
This ad is meant to present the Metal Gear Rising game for Playstation as a form of escapism. The commercial shows a man who is having a really rough morning as he gets ready for work. First he cuts himself shaving, snaps his shoelace when tying his shoes and then burns his hand on the stove. Before you know it his eyes are turning into red lasers and he starts screaming. A close up on his face reveals he is turning into a Metal Gear Rising character.
The commercial's tag line reads "Bad days don't stand a chance."
Trend Themes
1. Escapism Gaming - The Metal Gear Rising game for Playstation illustrates the trend of gaming as a form of escapism to help people relax and disconnect from their everyday struggles.
2. Emotional Advertising - The use of emotional storytelling in the Metal Gear Rising game ad demonstrates the trend of advertisers incorporating relatable human experiences to engage with their audience.
3. Character Transformation - The transformation of the main character into a Metal Gear Rising character highlights the trend of using dramatic visual effects to grab viewers' attention and create a memorable impact.
Industry Implications
1. Gaming - The gaming industry can explore opportunities to develop more immersive and emotional gaming experiences that offer an escape from reality.
2. Advertising - The advertising industry can adopt the strategy of using relatable human experiences in ads to establish a deeper connection with consumers and enhance brand engagement.
3. Visual Effects - The visual effects industry has the potential to innovate and provide cutting-edge technologies for creating impactful and transformative visual experiences in advertisements and entertainment.
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