This Royals Parody Suggests Adulthood Isn't All It's Cracked Up to Be
Vasiliki Marapas — November 26, 2014 — Pop Culture
Molly Dworsky's Royals parody laments her middle-aged woes.
In Lorde's (seemingly-ubiquitous) catchy tune, Dworsky sings about the injustices of adulthood, including, but not limited to, stretch marks, saggy breasts and having to pay for your own healthcare. She dreams of abandoning the strictures of adulthood in favor of returning to high school and becoming Prom Queen.
The highlight of the video is most definitely the chorus, where a straight-faced Dworsky sings: "Cause every song's like/Written by a kid I probably used to babysit/Killing it by puberty/While I can barely stay fit/So Unfair/That Lorde's a millionaire at 17." True, Lorde may be raking in millions of dollars, but Dworsky's video got millions of views when it was released, so she shouldn't feel too bad.
In Lorde's (seemingly-ubiquitous) catchy tune, Dworsky sings about the injustices of adulthood, including, but not limited to, stretch marks, saggy breasts and having to pay for your own healthcare. She dreams of abandoning the strictures of adulthood in favor of returning to high school and becoming Prom Queen.
The highlight of the video is most definitely the chorus, where a straight-faced Dworsky sings: "Cause every song's like/Written by a kid I probably used to babysit/Killing it by puberty/While I can barely stay fit/So Unfair/That Lorde's a millionaire at 17." True, Lorde may be raking in millions of dollars, but Dworsky's video got millions of views when it was released, so she shouldn't feel too bad.
Trend Themes
1. Adulting Parodies - Creating comedic content that pokes fun at the struggles of adulthood is becoming a popular trend amongst content creators on social media.
2. Nostalgia Marketing - Brands have an opportunity to tap into consumers' desire for simpler times and longing for youth, by incorporating nostalgia marketing into their campaigns that remind consumers of past memories.
3. Millennial Humor - Millennial humor is characterized by self-deprecating jokes that highlight the real struggles of adulthood and brands can take advantage of this opportunity by incorporating this humor into their marketing campaigns.
Industry Implications
1. Entertainment Industry - The entertainment industry has a chance to create new content in response to the demand for adulting parodies, creating new opportunities for comedians and musicians to cater to this market.
2. Advertising Industry - Advertising agencies can use nostalgia marketing to connect with consumers and help brands appeal to the emotions of consumers during campaigns.
3. Social Media Industry - Social media platforms have an opportunity by creating new features that allow users to express themselves through millennial humor and share content with friends and thereby have greater engagement on their platforms which could ultimately lead to higher advertising revenue.
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