BMW Creates the Fastest Christmas Song in Their New M135i Model
Elise Ying-Hei Ho — December 20, 2012 — Autos
References: fastestchristmassong.ch & designtaxi
In an attempt to get into the holiday spirit, BMW asked four members of the Zurich Acapella Group to join in on a test drive in the new M135i, producing one of the fastest Christmas songs yet.
The video opens with a strategically slow but slightly eerie version of an instrumental version of Jingle Bells, the scene quickly shifts into the new BMW vehicle soaring through the tracks with the singers inside. As the Zurich Acapella Group try to maintain composure as the driver drifts through the lanes, the fastest Christmas song becomes a little disjointed in a miraculous way.
The speed of the car is quite impressive but horrific so being able to even produce a tune in the 320-horsepower vehicle is a feat and achievement in itself.
The video opens with a strategically slow but slightly eerie version of an instrumental version of Jingle Bells, the scene quickly shifts into the new BMW vehicle soaring through the tracks with the singers inside. As the Zurich Acapella Group try to maintain composure as the driver drifts through the lanes, the fastest Christmas song becomes a little disjointed in a miraculous way.
The speed of the car is quite impressive but horrific so being able to even produce a tune in the 320-horsepower vehicle is a feat and achievement in itself.
Trend Themes
1. Fast and Furious Marketing - Creating unique marketing campaigns that emphasize speed and excitement, such as BMW's Christmas carolling video.
2. Unusual Collaborations - Partnering with unexpected industries, such as a car manufacturer teaming up with an acapella group.
3. Music-infused Viral Advertisements - Using music and viral videos to promote a product, like BMW's Christmas-themed campaign featuring an acapella group and a high-speed car.
Industry Implications
1. Automotive Industry - Opportunities for car manufacturers to create unique marketing campaigns that highlight the performance and design of their vehicles.
2. Music Industry - Opportunities for musicians and vocal groups to collaborate with brands to create entertaining and attention-grabbing campaigns.
3. Marketing Industry - Opportunities for marketers to use creative and unconventional methods to promote products, such as using music and viral videos as seen in BMW's Christmas-themed campaign.
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