The Bentley Mulsanne W.O. Celebrates the Last Vehicle by its Founder
Justin Lam — July 17, 2018 — Autos
References: autoblog & luxurylaunches
Limited to just 100 units, the Bentley Mulsanne W.O. Edition by Mulliner celebrates a century of luxury automotive innovations from the posh Brutish automaker. Designed to commemorate the company's founder, Walter Owen Bentley, this centenary celebration aims to create the ultimate expression of Bently's automotive history. The vehicle borrows a lot of its aesthetics from Walter's personal car, which was also the last vehicle he designed for the company and each of the Bentley Mulsanne W.O. Editions will feature a piece of Walter's 8-liter crankshaft.
Other design elements featured in the Bentley Mulsanne W.O. Edition include Heritage Hides in Fireglow, Beluga detailed stitching Dark Stain Burr Walnute veneers and Fireglow lambswool carpets. The exterior is drenched in Onyx and accessorized with a chrome hood strip. The car can be further adorned with an optional chrome grille and discrete special edition badging.
Other design elements featured in the Bentley Mulsanne W.O. Edition include Heritage Hides in Fireglow, Beluga detailed stitching Dark Stain Burr Walnute veneers and Fireglow lambswool carpets. The exterior is drenched in Onyx and accessorized with a chrome hood strip. The car can be further adorned with an optional chrome grille and discrete special edition badging.
Trend Themes
1. Luxury Automotive Innovations - Opportunity for disruptive innovation in creating new luxury automotive features and designs.
2. Centenary Celebrations - Opportunity for disruptive innovation in designing limited edition, commemorative vehicles.
3. Personalized Heritage Elements - Opportunity for disruptive innovation in integrating personalized heritage elements into luxury cars.
Industry Implications
1. Automotive Manufacturing - Opportunity for disruptive innovation in producing custom, limited edition vehicles.
2. Luxury Goods - Opportunity for disruptive innovation in creating luxury accessories and features for high-end vehicles.
3. Automotive Design - Opportunity for disruptive innovation in incorporating historical design elements into contemporary luxury cars.
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