Jeremy Gutsche — June 29, 2007 — Tech
References: yankodesign
Wine in a can? Doesn’t that sound delicious? In Canada, eco friendly wine in a box has taken off, so it should come as no surprise that one could also drink from a can.
This particular wine in a can concept manages to maintain the luxury imagery of wine, making the transition to an aluminum can easier for a consumer to accept. The concept was designed by Jens Andersson & Jonas Forsman a couple years ago.
This particular wine in a can concept manages to maintain the luxury imagery of wine, making the transition to an aluminum can easier for a consumer to accept. The concept was designed by Jens Andersson & Jonas Forsman a couple years ago.
Trend Themes
1. Eco-friendly Packaging for Wine - Opportunity for disruptive innovation in developing more sustainable packaging options for wine, such as eco-friendly tetra packaging.
2. Alternative Wine Packaging - Innovation opportunity to explore alternative methods of packaging wine, like cans, to appeal to new consumer preferences and convenience.
3. Luxurious Wine in a Can - Opportunity to create premium and high-end wine in a can, combining the convenience of a can with the image and quality associated with luxury wine.
Industry Implications
1. Wine and Spirits - The wine and spirits industry can capitalize on the trend of wine in a can by offering more diverse packaging options to cater to changing consumer demands.
2. Packaging - The packaging industry can develop new solutions for wine packaging, focusing on sustainable and innovative options, such as eco-friendly materials and designs for cans and tetra packs.
3. Luxury Goods - Luxury brands and companies in the luxury goods industry can explore the opportunity of introducing premium wine in a can, targeting affluent customers who value convenience without compromising on quality.
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