Sophia & Francis Ford Coppola for Louis Vuitton
mediterranean — June 11, 2008 — Marketing
References: catwalkqueen
Fashion darling Sophia Coppola and her acclaimed Godfather director father Francis Ford Coppola star in the latest Louis Vuitton Journeys ads. The campaign is part of a series photographed by famous celebrity photographer, Annie Leibovitz.
The ad shows the father-daughter directors sharing a quite moment in the countryside outside Buenos Aires, with the tagline: “Inside every story, there is a beautiful journey.â€
Sophia explained why she agreed to do the campaign, “I liked the ad Annie shot with Keith Richards. It was flattering to be asked. Plus I've known Marc Jacobs since I was 18. We had mutual friends and started hanging out together.â€
Check out the previous LV campaign:
The ad shows the father-daughter directors sharing a quite moment in the countryside outside Buenos Aires, with the tagline: “Inside every story, there is a beautiful journey.â€
Sophia explained why she agreed to do the campaign, “I liked the ad Annie shot with Keith Richards. It was flattering to be asked. Plus I've known Marc Jacobs since I was 18. We had mutual friends and started hanging out together.â€
Check out the previous LV campaign:
Trend Themes
1. Celebrity Collaborations in Fashion - Opportunity for fashion brands to partner with celebrities to create buzz, increase brand awareness, and target specific audiences.
2. Storytelling in Advertising - Potential for brands to emphasize emotional narratives in their advertising campaigns to engage consumers on a deeper level and create memorable experiences.
3. Photography as a Marketing Tool - Brands can leverage the power of iconic photographers like Annie Leibovitz to capture attention, evoke emotions, and enhance brand image through visually stunning ads.
Industry Implications
1. Fashion - Disruptive innovation opportunity for fashion brands to collaborate with influential celebrities, blending their unique styles and capturing the imagination of consumers.
2. Advertising - Innovative approaches to storytelling in advertising offer brands the chance to connect with consumers on a deeper level, creating memorable brand experiences and standing out in a crowded market.
3. Photography - Emerging trend of using renowned photographers like Annie Leibovitz in marketing campaigns presents an opportunity for the photography industry to expand their reach and showcase their talent to a wider audience.
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