Aromicon Lets Users Browse Wines According to Taste
Katherinev123 — November 12, 2009 — Pop Culture
References: aromicon & springwise
Taste search engines like the Aromicon site can make choosing food—or in this case, wine—so much easier. Aromicon, which lists thousands of wines that are intricately categorized acording to region, grape variety, and food pairing, also allows users to find wines by their taste.
Aromicon is in German but the icons make it easy to navigate. You just enter a search for a particular taste (some strange examples include butter, blood, and animal!) and Aromicon will find you the wine that tastes like what you’ve searched. Enhancing your visual experience is a short animation of swirling flavors, such as banana and grapefruit, that shows you what to expect from the taste. Now imagine the taste search engines that could be created for beer, ice cream, curries—anything!
Aromicon is in German but the icons make it easy to navigate. You just enter a search for a particular taste (some strange examples include butter, blood, and animal!) and Aromicon will find you the wine that tastes like what you’ve searched. Enhancing your visual experience is a short animation of swirling flavors, such as banana and grapefruit, that shows you what to expect from the taste. Now imagine the taste search engines that could be created for beer, ice cream, curries—anything!
Trend Themes
1. Taste-based Search Engines - Platforms like Aromicon that enable users to search for wine by taste could be expanded to include other food and beverage categories.
2. Enhanced Wine Categorization - Intricate categorization of wine such as region, grape variety, and food pairing could be further enhanced by incorporating more complex factors like acidity and sweetness levels.
3. Interactive Flavor Visualization - The use of interactive and visually-appealing animations to showcase and communicate taste and flavor could be implemented across various industries beyond wine, such as coffee and chocolate.
Industry Implications
1. Wine Industry - The wine industry could leverage taste-based search engines like Aromicon to improve customer experience and increase sales, as well as expand the categorization of wine based on more complex factors.
2. Food Industry - The food industry could create taste search engines similar to Aromicon to enable customers to search for food and beverages based on specific taste attributes and generate personalized recommendations.
3. Beverage Industry - The beverage industry could explore taste search engines platforms and interactive flavor visualization technologies to improve product positioning and consumer engagement, as well as to differentiate their brand from competitors.
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