Target's New Easter Egg Sugar Cookie Kit is a Family-Friendly Activity
Katherine Pendrill — March 29, 2020 — Lifestyle
For families looking for a way to celebrate Easter indoors, Target's new Easter Egg Sugar Cookie Kit is the perfect activity.
Sold under Target's private label Archer Farms brand, the new Easter Egg Sugar Cookie Kit is a DIY activity that comes with everything you need for Easter cookie decorating. The kit consists of several pre-baked sugar cookies in the adorable shape of Easter eggs. The kit also comes with icing and confetti sprinkles so kids (or adults) can customize each cookie to their liking. There is also an Easter Bunny version of the kit that comes with bunny-shaped cookies instead of egg-shaped cookies.
With no baking involved and minimal cleanup, Target's new Easter Egg Sugar Cookie Kit is the perfect recipe for fun in the kitchen—no oven required.
Image Credit: Target.
Sold under Target's private label Archer Farms brand, the new Easter Egg Sugar Cookie Kit is a DIY activity that comes with everything you need for Easter cookie decorating. The kit consists of several pre-baked sugar cookies in the adorable shape of Easter eggs. The kit also comes with icing and confetti sprinkles so kids (or adults) can customize each cookie to their liking. There is also an Easter Bunny version of the kit that comes with bunny-shaped cookies instead of egg-shaped cookies.
With no baking involved and minimal cleanup, Target's new Easter Egg Sugar Cookie Kit is the perfect recipe for fun in the kitchen—no oven required.
Image Credit: Target.
Trend Themes
1. DIY Cookie Decorating Kits - The rise of DIY cookie decorating kits presents an opportunity for businesses to provide convenient and customizable baking activities for families at home.
2. Private Label Brands - Private label brands, like Target's Archer Farms, are capitalizing on the trend of DIY baking kits by offering their own unique and affordable options.
3. Family-friendly Indoor Activities - As families look for ways to entertain themselves at home, there is a growing demand for family-friendly activities like Target's Easter Egg Sugar Cookie Kit.
Industry Implications
1. Food and Beverage - The food and beverage industry has an opportunity to create and market DIY baking kits, expanding their product offerings and catering to the at-home baking trend.
2. Retail - The retail industry, particularly private label brands, can tap into the DIY cookie decorating trend by producing and selling their own branded kits.
3. Entertainment - The entertainment industry can explore partnerships with baking brands to create interactive experiences or virtual classes that combine baking and family-friendly entertainment.
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