The Pacific Foods Organic Reduced Sugar Oat Beverage is Demand-Driven
Michael Hemsworth — May 23, 2020 — Marketing
References: pacificfoods & bevnet
Oat milk has surged in popularity in recent months as a great alternative to dairy and nut-based alternatives, so the Pacific Foods Organic Reduced Sugar Oat Beverage has been created as a new demand-driven option for health-conscious consumers.
The drink is achieved with a plant-based recipe that's made with the same attention to a high-quality beverage at as the brand's other options, while also offering a low-sugar profile. The beverage contains 80% sugar with just three grams per serving in the mix that's sourced from oats themselves.
Pacific Foods Plant-Based Beverage Brand Manager Kari Davis spoke on the Pacific Foods Organic Reduced Sugar Oat Beverage saying, "Pacific has crafted an extensive line of plant-based beverages to fit consumers unique dietary needs and flavor preferences. Oat is bringing a lot of new customers into the category who are looking for delicious alternatives to dairy milk. Our new Organic Reduced Sugar Oat is perfect for those looking for a mild, creamy oat taste to use in anything from smoothies to baked goods.”
The drink is achieved with a plant-based recipe that's made with the same attention to a high-quality beverage at as the brand's other options, while also offering a low-sugar profile. The beverage contains 80% sugar with just three grams per serving in the mix that's sourced from oats themselves.
Pacific Foods Plant-Based Beverage Brand Manager Kari Davis spoke on the Pacific Foods Organic Reduced Sugar Oat Beverage saying, "Pacific has crafted an extensive line of plant-based beverages to fit consumers unique dietary needs and flavor preferences. Oat is bringing a lot of new customers into the category who are looking for delicious alternatives to dairy milk. Our new Organic Reduced Sugar Oat is perfect for those looking for a mild, creamy oat taste to use in anything from smoothies to baked goods.”
Trend Themes
1. Surge in Oat Milk Popularity - Leveraging the growing demand for oat milk as a dairy alternative to develop innovative low-sugar oat drink options.
2. Health-conscious Beverage Choices - Meeting the needs of health-conscious consumers by offering low-sugar plant-based alternatives that still deliver high-quality taste.
3. Expanding Plant-based Beverage Market - Capitalizing on the increasing interest in plant-based drinks, particularly oat milk, by providing new and diverse options with reduced sugar content.
Industry Implications
1. Dairy Alternative Beverages - Creating disruptive innovations within the dairy alternative beverage industry by developing low-sugar oat drinks as a trending choice for health-conscious consumers.
2. Plant-based Food and Beverage - Exploring disruptive opportunities within the plant-based food and beverage industry by expanding the range of low-sugar oat drinks in response to consumer demand.
3. Health Food and Wellness - Unleashing disruptive innovations within the health food and wellness industry by offering low-sugar oat drinks as a nutritious option for health-conscious individuals.
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