The RISE Brewing Co. Original Organic Oat Milk is Perfect for Lattes
Michael Hemsworth — May 21, 2020 — Marketing
References: risebrewingco & bevnet
The RISE Brewing Co. Original Organic Oat Milk has been launched by the nitro cold brew coffee company to help expand offering of its non-dairy milk to support the increasing number of consumers seeking out a premium option. The oat milk was created by the brand for its Ready-to-Drink Oat Milk Latte and was such a hit with consumers that it decided to release it for them to purchase on its own. The drink is perfect for use in coffee, and only contains four ingredients including water, oats, sunflower oil and salt.
CEO and Co-Founder of the RISE Brewing Co. Grant Gyesky spoke on the new RISE Brewing Co. Original Organic Oat Milk saying, "Our organic oat milk latte line received such a tremendous response that many people were asking where they could purchase the oat milk separately. Our organic oat milk not only tastes great but blends into coffee better than any non-dairy milk out there because of its ultra-creamy texture and natural sweetness.”
CEO and Co-Founder of the RISE Brewing Co. Grant Gyesky spoke on the new RISE Brewing Co. Original Organic Oat Milk saying, "Our organic oat milk latte line received such a tremendous response that many people were asking where they could purchase the oat milk separately. Our organic oat milk not only tastes great but blends into coffee better than any non-dairy milk out there because of its ultra-creamy texture and natural sweetness.”
Trend Themes
1. Premium Non-dairy Milk - Opportunity for brands to introduce premium non-dairy milk as increasing number of consumers seek out such options.
2. Organic Oat Milk - Opportunity for brands to invest in organic oat milk as it has a creamy texture and natural sweetness that blends well with coffee.
3. Ready-to-drink Lattes - Opportunity for brands to offer more ready-to-drink latte options that incorporate non-dairy milk.
Industry Implications
1. Coffee - Opportunity for coffee shops and roasters to expand their non-dairy milk offerings and create partnerships with non-dairy milk brands.
2. Non-dairy Milk - Opportunity for non-dairy milk companies to innovate and offer premium, organic oat milk that can be used as a standalone product or in ready-to-drink lattes.
3. Food and Beverage - Opportunity for food and beverage brands to incorporate organic non-dairy milk into their products to cater to the increasing demand for such options among consumers.
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