Fashion brands are using seaweed fabric in their clothes
Trend - Seaweed-based fabric is a newer form of sustainable textile that is now being used by some brands that are looking to offer eco-friendly clothing. The fabric is being used to make everything from puffer jackets to entire clothing collections.
Insight - Investing in an eco-friendly lifestyle is still more accessible for those who can afford to spend more money, but is becoming more common as people increasingly understand the urgency of the climate issues that the world will face in coming years. Thus, people are looking for both micro and macro ways that they can adapt to environmentally friendly lifestyles.
Insight - Investing in an eco-friendly lifestyle is still more accessible for those who can afford to spend more money, but is becoming more common as people increasingly understand the urgency of the climate issues that the world will face in coming years. Thus, people are looking for both micro and macro ways that they can adapt to environmentally friendly lifestyles.
Workshop Question - How is your brand prioritizing eco-friendly production?
Trend Themes
1. Seaweed-based Fabric - Companies are producing clothing using seaweed-based fabrics for eco-friendly clothing that appeals to consumers' growing concern for the environment.
2. Sustainable Materials - The use of milk protein, eucalyptus, bamboo, and other sustainable materials in clothing production has led to a demand for eco-friendly clothing options.
3. Hi-tech Naturalism - The utilization of seaweed powder, eucalyptus pulp, and other natural materials to create biodegradable cloth fabric has resulted in materials that are friendly to the earth.
Industry Implications
1. Fashion Industry - With a growing awareness of climate change and the desire to live more sustainably, there is an increasing demand for environmentally friendly clothing.
2. Hospitality Industry - Hotels and resorts are beginning to offer eco-friendly clothing as a means to reduce their carbon footprint as well as to appeal to environmentally conscious guests.
3. Textile Industry - Companies within the textile industry are adapting and producing new methods of sustainable material sourcing and production that meet the growing demand for environmentally friendly clothing.
