Ripple's Vegetable Protein Milk Now Comes in Convenient Multi-Packs
Laura McQuarrie — May 16, 2017 — Lifestyle
References: ripplefoods & clearlyveg
As well as selling its vegetable protein milk beverages in full-sized bottles, Ripple Foods is now introducing shelf-stable, kid-friendly travel four-packs with bottles in eight-ounce sizes.
The new sizes for the pea-based vegan milk drinks are being introduced in Chocolate and Vanilla, Original and Unsweetened Original varieties and boast eight times the protein that almond milk typically provides.
What makes these beverages particularly great for kids is that the formula includes no nuts or added preservatives. The Chocolate variety in particular is being emphasized as a healthy replacement for conventional chocolate milk beverages, as it contains 40% less sugar than its dairy competitors. On top of all these features, the drinks from Ripple Foods do not need refrigeration, which makes them ideal additions to packed school snacks and lunches for kids.
The new sizes for the pea-based vegan milk drinks are being introduced in Chocolate and Vanilla, Original and Unsweetened Original varieties and boast eight times the protein that almond milk typically provides.
What makes these beverages particularly great for kids is that the formula includes no nuts or added preservatives. The Chocolate variety in particular is being emphasized as a healthy replacement for conventional chocolate milk beverages, as it contains 40% less sugar than its dairy competitors. On top of all these features, the drinks from Ripple Foods do not need refrigeration, which makes them ideal additions to packed school snacks and lunches for kids.
Trend Themes
1. Convenient Multi-packs - The introduction of kid-friendly travel four-packs of vegetable protein milk beverages provides convenience and portability for parents and children on the go.
2. High-protein Vegan Drinks - The pea-based vegan milk drinks with eight times the protein of almond milk present an opportunity for companies to tap into the growing demand for high-protein plant-based beverages.
3. Healthier Chocolate Milk Alternatives - The Chocolate variety of vegetable protein milk beverages with 40% less sugar than dairy competitors offers a disruptive innovation opportunity in the healthy chocolate milk market.
Industry Implications
1. Food and Beverage - The introduction of kid-sized plant milks opens up new market opportunities for companies in the food and beverage industry to cater to health-conscious parents and children.
2. Packaging - The need for convenient travel four-packs for vegetable protein milk beverages sparks innovation opportunities for companies in the packaging industry to create eco-friendly and practical solutions.
3. Plant-based Alternatives - The growth of the high-protein vegan milk market creates opportunities for companies in the plant-based alternatives industry to develop innovative products and capture a larger consumer base.
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