Brands are helping users send and receive money across borders amid COVID
Trend - As COVID-19 continues to restrict travel and in-person meetings, it has increased the need for contactless forms of payment, specifically the need for peer-to-peer payment platforms. Brands are meeting consumers' need to send and receive payment efficiently, with more of a focus on cross-border capabilities to reach family, friends, and businesses.
Insight - The COVID-19 pandemic and subsequent global lockdown has changed the global workforce while also accelerating the global transformation of payments. As people continue to participate in the new forms of employment–like the gig economy or freelance work–to make ends meet, they are looking to avoid in-person transactions and instead opting for contactless transactions that prioritize accessibility and ease.
Insight - The COVID-19 pandemic and subsequent global lockdown has changed the global workforce while also accelerating the global transformation of payments. As people continue to participate in the new forms of employment–like the gig economy or freelance work–to make ends meet, they are looking to avoid in-person transactions and instead opting for contactless transactions that prioritize accessibility and ease.
Workshop Question - How can your brand help make its services and payments more accessible?
Trend Themes
1. Contactless Payments - The need for contactless forms of payment has increased amid COVID-19, accelerating the global transformation of payments.
2. Peer-to-peer Payments - The COVID-19 pandemic has increased the demand for accessible and easy peer-to-peer payment platforms that prioritize accessibility and ease.
3. Cross-border Payment Solutions - The focus on cross-border capabilities has increased as people continue to participate in the gig economy, freelance work, and work remotely due to COVID-19.
Industry Implications
1. Financial Services Industry - Financial institutions could offer increased digital and mobile options to customers for contactless payments and accessible P2P transfers.
2. Technology Industry - Technology companies can innovate and develop new platforms to meet the growing demand for contactless payments, cross-border capabilities, and P2P payments.
3. Gig Economy Industry - Platforms can offer easy and accessible payment solutions for freelancers and gig economy workers to receive payment instantly and securely worldwide.
4 Featured, 35 Examples:
30,517 Total Clicks
Date Range:
Jan 21 — Feb 21
Trending:
Untested
Consumer Insight Topics:
